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A Rhetorical Analysis Of Quicken Loans

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A Rhetorical Analysis Of Quicken Loans
The Quicken Loan ad begins by telling the audience what could happen if everyone got quick easy loans. It explains the how Quicken Loans wanted to create a completely online mortgage rate system which would allow people to simply chose a rate that appeared to be good. This process of choosing random mortgages seems oddly familiar (2008 recession), when the housing market crashed after mortgages ran rampant. This ad is a very good example of a slippery slope fallacy. Rocket Mortgage assumes that people who can get achieve mortgages, will buy then homes, from there they will buy household items such as furniture and appliances, which in turn would boost, therefore stimulating the economy through the workings of the capitalistic system. Then at
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