A Rhetorical Analysis On Estee Lauder

If you’re a beauty addict, or if you’re quite familiar with makeup, then you’re perhaps familiar with the makeup brand Estee lauder, or have been recommended by someone to test it out. If you can not relate with none of the above, you will be informed. Estee Lauder is prominently well known to be one of best selling brand on the market for many years, significantly for their double wear foundation. For various reasons, mostly importantly the foundation stays true to its claims that it is, long wearing,full coverage, and smear proof. In addition, it is ideal for any skin type and skin tone, with 30 different shades to choose from. Estée Lauder is targeted towards women any age who enjoy and love makeup or feel the necessity to wear make up. Therefore, my advertisement in particular incorporates that any woman who is buying the product is in need of a foundation that will not wear out easily and will offer full coverage. In the same way, the brand itself claims and their
This advertisement uses pathos by using bold words to make the audience feel complacent enough in order to purchase the product. The language used in advertisements can make a significant alteration in the audience’s appeal towards the product and the company. Finally, the logos is persuading the audience by the usage of reasoning. Logos is known to be one of the most important techniques used in advertisement and other sources of writing, for the reason that it demonstrates the audience a reason why to purchase the product and therefore that is the substance of an argument and can never be emphasized enough. This advertisement uses logos throughout the video with its available products, flawless complexions of the women in the video and its unique and honest descriptions. Overall, the ethos, pathos and logos in an advertisement are essentially important when trying to appeal to the