A01: Knowledge and understanding of the topic addressed by your promotion, and a considered and appropriate choice of target group
A01: Knowledge and understanding of the topic addressed by your promotion, and a considered and appropriate choice of target group
For my health promotion campaign, I have decided to promote healthy eating in teenagers to tackle eating disorders such as anorexia nervosa, bulimia, binge eating and eating disorders not otherwise specified (EDNOS) . I have chosen to do this based on several different demographic data, needs, concerns raised by the media and national, local & international targets.
Needs
The first thing I needed to do was to identify the needs of the public in order to decide on which health need I should address. The need for a campaign usually comes from either normative need, felt needs, expressed needs or comparative needs.
Normative needs are needs defined by medical professionals or experts. It is often when something doesn’t meet specific standards, the need is identified An example of this would be if someone’s blood pressure is above 140/90 mm Hg their blood pressure is considered to be high and suitable interventions should be put in place. . It can also be defined as ‘normal’ needs, which are things like food and shelter which are most often a legal requirement.
Felt needs are needs which people believe they have. This relies heavily on an individual’s own perception of their need, and their perception of any discrepancy between what their situation may be and what their situation should be. This is similar to a want and may not actually be required they feel they need.
An expressed need is a felt need that is voiced, for example public debates. It often happens when groups of individuals have the same felt need such as a group of individuals debating that their local general practice needs to be larger due to long waiting lists.
A Comparative need arises from comparing health services in one area to the services provided in other areas. This usually occurs when one group of individual have access to a health service where the
For my health promotion campaign, I have decided to promote healthy eating in teenagers to tackle eating disorders such as anorexia nervosa, bulimia, binge eating and eating disorders not otherwise specified (EDNOS) . I have chosen to do this based on several different demographic data, needs, concerns raised by the media and national, local & international targets.
Needs
The first thing I needed to do was to identify the needs of the public in order to decide on which health need I should address. The need for a campaign usually comes from either normative need, felt needs, expressed needs or comparative needs.
Normative needs are needs defined by medical professionals or experts. It is often when something doesn’t meet specific standards, the need is identified An example of this would be if someone’s blood pressure is above 140/90 mm Hg their blood pressure is considered to be high and suitable interventions should be put in place. . It can also be defined as ‘normal’ needs, which are things like food and shelter which are most often a legal requirement.
Felt needs are needs which people believe they have. This relies heavily on an individual’s own perception of their need, and their perception of any discrepancy between what their situation may be and what their situation should be. This is similar to a want and may not actually be required they feel they need.
An expressed need is a felt need that is voiced, for example public debates. It often happens when groups of individuals have the same felt need such as a group of individuals debating that their local general practice needs to be larger due to long waiting lists.
A Comparative need arises from comparing health services in one area to the services provided in other areas. This usually occurs when one group of individual have access to a health service where the