A2503 Group Report 001
3 Strategic directions and strategic objectives
Strategic direction-setting requires a company being more creative than its competitors in assessing what innovative and envisioning the future business landscape. Strategic objectives are utilized to operationalize the mission and it is developed to address the prioritized demands of the organization’s stakeholders.
3.1 Vision
The vision of Lenovo is to create more innovative personal devices which people are inspired to have, a more attractive culture which people aspire to join, and a trusted business which can enjoy a lasting reputation all over the world. The vision is clearly articulated and inspires all its employees to focus their commitment and energy to succeed.
3. 2 Mission
The vision guides the mission of Lenovo. The mission of Lenovo is to be one of great personal technology companies around the world. The mission is clearly articulated. The mission initiates all staffs in Lenovo to realize the mission by achieving innovative and high-quality personal computers, the convergence of devices, services and content for people, and highly-recognized culture.
3.3 Strategic Objectives
3.3.1 Ethics Matrix
Table *Ethics Matrix
Respect for:
Wellbeing
(health& welfare)
Autonomy
(freedom &choice)
Justice
(fairness)
Users
Efficacy; safety Freedom to adopt
Fair trade in law
Affected publics
Innovation;
quality of life
Democratic ; decision making freedom
Regional justice Individual justice
Technology providers
Commercial viability;
Income;
working conditions;
Innovate freedom
Equitable trading system
Environment
Protection of environment;
Biodiversity of biodiversity
Sustainability ;
3.3.2 Stakeholder Theory
Table * Summary of strategic objectives identified using stakeholder analysis
Stakeholder
Salience
Stakeholder demands/ needs that must be satisfied
Strategic objective(s) to address stakeholder demands/ needs
Customers
Definitive
Strategic direction-setting requires a company being more creative than its competitors in assessing what innovative and envisioning the future business landscape. Strategic objectives are utilized to operationalize the mission and it is developed to address the prioritized demands of the organization’s stakeholders.
3.1 Vision
The vision of Lenovo is to create more innovative personal devices which people are inspired to have, a more attractive culture which people aspire to join, and a trusted business which can enjoy a lasting reputation all over the world. The vision is clearly articulated and inspires all its employees to focus their commitment and energy to succeed.
3. 2 Mission
The vision guides the mission of Lenovo. The mission of Lenovo is to be one of great personal technology companies around the world. The mission is clearly articulated. The mission initiates all staffs in Lenovo to realize the mission by achieving innovative and high-quality personal computers, the convergence of devices, services and content for people, and highly-recognized culture.
3.3 Strategic Objectives
3.3.1 Ethics Matrix
Table *Ethics Matrix
Respect for:
Wellbeing
(health& welfare)
Autonomy
(freedom &choice)
Justice
(fairness)
Users
Efficacy; safety Freedom to adopt
Fair trade in law
Affected publics
Innovation;
quality of life
Democratic ; decision making freedom
Regional justice Individual justice
Technology providers
Commercial viability;
Income;
working conditions;
Innovate freedom
Equitable trading system
Environment
Protection of environment;
Biodiversity of biodiversity
Sustainability ;
3.3.2 Stakeholder Theory
Table * Summary of strategic objectives identified using stakeholder analysis
Stakeholder
Salience
Stakeholder demands/ needs that must be satisfied
Strategic objective(s) to address stakeholder demands/ needs
Customers
Definitive