A2AS BUS REVISED Past Papers Mark Schemes Standard January Series 2014 13510 2
ADVANCED
General Certificate of Education
January 2014
assessing
Making Business Decisions
[AT211]
AT211
Assessment Unit A2 1
*AT211*
Business Studies
WEDNESDAY 15 JANUARY, MORNING
TIME
2 hours.
INSTRUCTIONS TO CANDIDATES
Write your Centre Number and Candidate Number on the Answer Booklet provided.
Answer all questions.
INFORMATION FOR CANDIDATES
The total mark for this paper is 80.
Quality of written communication will be assessed in Questions 5 and 6.
Figures in brackets printed down the right-hand side of pages indicate the marks awarded to each question or part question.
ADVICE TO CANDIDATES
You are advised to take account of the marks for each question or part question.
8463
Read the information below and answer the questions that follow.
Grandstandings Ltd
Grandstandings Ltd is a Coleraine based company that specialises in providing temporary portable seating for events such as golf tournaments, music concerts and race meetings. Some of the high profile events the company has been involved with include the Irish Open Golf tournament, the UK City of Culture, the Milk Cup football tournament, the Great North Run, the
Glastonbury Festival and the Oxygen Festival.
Since the company was set up five years ago, it has built up a reputation for attention to detail, high quality customer service and a focus on health and safety. Consequently, a large percentage of its revenue comes from repeat business while many new customers and events are the result of referrals from other satisfied customers.
Grandstandings Ltd has grown very quickly because of the need to provide facilities for a number of different events taking place at around the same time. This has necessitated a growing workforce, a much larger distribution network, a wider variety and volume of seating facilities and constant customer-led innovation. The workforce is divided into a number of project teams that rely on excellent communication with Head Office. Some financial performance
indicators
General Certificate of Education
January 2014
assessing
Making Business Decisions
[AT211]
AT211
Assessment Unit A2 1
*AT211*
Business Studies
WEDNESDAY 15 JANUARY, MORNING
TIME
2 hours.
INSTRUCTIONS TO CANDIDATES
Write your Centre Number and Candidate Number on the Answer Booklet provided.
Answer all questions.
INFORMATION FOR CANDIDATES
The total mark for this paper is 80.
Quality of written communication will be assessed in Questions 5 and 6.
Figures in brackets printed down the right-hand side of pages indicate the marks awarded to each question or part question.
ADVICE TO CANDIDATES
You are advised to take account of the marks for each question or part question.
8463
Read the information below and answer the questions that follow.
Grandstandings Ltd
Grandstandings Ltd is a Coleraine based company that specialises in providing temporary portable seating for events such as golf tournaments, music concerts and race meetings. Some of the high profile events the company has been involved with include the Irish Open Golf tournament, the UK City of Culture, the Milk Cup football tournament, the Great North Run, the
Glastonbury Festival and the Oxygen Festival.
Since the company was set up five years ago, it has built up a reputation for attention to detail, high quality customer service and a focus on health and safety. Consequently, a large percentage of its revenue comes from repeat business while many new customers and events are the result of referrals from other satisfied customers.
Grandstandings Ltd has grown very quickly because of the need to provide facilities for a number of different events taking place at around the same time. This has necessitated a growing workforce, a much larger distribution network, a wider variety and volume of seating facilities and constant customer-led innovation. The workforce is divided into a number of project teams that rely on excellent communication with Head Office. Some financial performance
indicators