Preview

ALDO Advertisement Analysis

Good Essays
Open Document
Open Document
414 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
ALDO Advertisement Analysis
The picture I have found is an advertisement of ALDO, a company that sells shoes, accessories, and clothing. The billboard shows a modern African-American young adult clad in trendy coat and backpack. ALDO uses a model that represents a trendy man living in New York City.
The model’s gaze shows that anyone can find inspiration anywhere, especially in fashion. African-American man is looking up on his left side. The billboard presents that any kinds of people can find motivation mainly in clothing. In a place like Times Square where people dress to impress, fashion goals are easy to find.
The color of the background is dark green but not darker than the coat that the model is wearing. His backpack is black and gray. These colors are all dark except the color of the quote, which is white. The letters are in all caps and placed on the middle.
…show more content…
He is wearing a dark green coat carrying a gray backpack on his back. He is also sporting a man bun, a haircut that is popular to men. The model’s casual clothing shows how men care about fashion and hair. Moreover, it shows that a man can be trendy. The advertisement endorses that it is ok to have an updated wardrobe.
ALDO, a shoe/clothing/accessory company hires a bearded guy to represent their company. The model guy shows how ALDO knows what is trendy for this month. They may have hired the bearded guy for their November billboard because it corresponds to the trend “No Shave November”. The model speaks for ALDO and it presents that the company knows what male young adults looking for in fashion.
There is only one person in the image. An African-American guy that looks like a college student on his way to school. His casual clothing can be worn in school or when hanging out with friends. It is not a business casual clothes. His laid-back fashion represents how a modern young adult dresses in winter. The ad shows that even with the cold weather, people can still look

You May Also Find These Documents Helpful

  • Good Essays

    The ad, “We All Walk in Different Shoes” is, or least appears, a persuasive fashion advertisement designed to influence women to buy their shoes and clothing products. As the viewer pay close attention to the captions and visible signs, they will realize there’s an insightful message that suggests anyone can look beautiful in Kenneth Cole.…

    • 533 Words
    • 3 Pages
    Good Essays
  • Good Essays

    One essay you will read this year is Susan Bordo’s piece “Beauty (Re) discovers the Male Body”. At first glance, this essay seemed to contain many images and text that some students found offensive. Do not let this put you off from this essay, as it is well constructed. This essay by Bordo is indeed a long essay. It consists of forty five pages of detailed analysis of men in advertising. However, Bordo’s writing style is unique and fun making it an enjoyable read. I feel that by breaking the reading into sections, makes the essay easier to understand. Also what make this essay unique, Bordo included many personal stories and in depth opinions and analysis. Some of which may seem long winded but of which channels well towards her position. To me she is showing that something new and important is happening in relation to men and fashion.…

    • 667 Words
    • 3 Pages
    Good Essays
  • Good Essays

    What is fashion? Fashion is wearing clothes, shoes, and accessories in the way that you like and sometimes praised by people. Nowadays, there are many magazine, newspapers, websites, and blogs are all about fashion styles. Many photographers take photos of famous stars, rich people, models, and designers’ runways. Bill is a photographer “on the street”, and he doesn’t care who is the person that he is taking the picture of. He only cares if he is interested in the styles that people are wearing or not. I have observed his photos, and I found out that Bill was also very concerned about details. He took picture with specific details such as shoes whether high or low, the hair styles whether they are suitable for the clothing or not, and the accessories whether they are still good looking with the clothing or not. I like this man and this film because Bill is not only working with the fashion, he also concerned about people’s arrangement skills of the clothing and give them comments when he is editing the pictures with his colleagues, he put his whole life with fashion and he is still passionate, and he is recording fashionable elements of details with the whole New York city, likewise, his photo, magazine, and newspaper collections are the fashion history of New York city.…

    • 897 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Ad Analysis Essay Eng 111

    • 1214 Words
    • 5 Pages

    The ad was staged in a college library with a college student that has been divided in half, on one side he is a nerd, yet on the other side is a rock musician. At the bottom of ad in the middle of the page there is print with the catch phrases that say, “Somewhere in there, there’s a man in there,” and “Smell better than yourself”, as well as the company’s main logo, and the main companies picture logo which is an old style cargo ship.…

    • 1214 Words
    • 5 Pages
    Good Essays
  • Good Essays

    “South by Southwest, the optimism of an endless horizon and blue skies ahead.” The speaker of this quote, Michael Kors, makes being successful sound easy with these poetic words. For him, that was just the case. Michael Kors, noted fashion designer, has been going strong in the industry since he was approximately nineteen years old. Through my undying love for his clothing and respect for his motivation and persistence to become who he is today, I look up to him as an individual and of course, designer.…

    • 838 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Jose Cuervo

    • 398 Words
    • 2 Pages

    The techniques the ad’s designers are using to appeal to their audience is promoting Jose Cuervo by surrounding the bottle and title with color and the rest of the advertisement in black and white. Also again, the image of how the guy is carrying the girl and how the girl is half naked.…

    • 398 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    They take the sexualization of women to a different level. In this particular advertisement they have the woman in a powerful role. This ad is shown in gray scale coloring. The background shows very ornate detailing on the walls. Heavy encrusted molding outlines the flower detailing. The intricate detailing of the flowers travels all the way up the wall to the ceiling. There is a black fireplace with a think mantle. The model is standing on top of the mantle. She’s grasping the wall with one hand. In the other hand her arm is bent at the elbow. She’s holding a short black leather whip in her hand. The braided portion is draped behind her shoulders. The fall is hanging down next to her long hair by her shoulder. Her long blonde hair is pulled tightly into a high ponytail. A black wrap is placed around the hair to make it stand very tall. Her ponytail is hanging all to one side and it hangs just below her shoulder. She is dressed fully in a black leather pant suit with a long zipper from her belly button to groin. She has a very slender body with the leather outfit hugging every aspect of her curves. There are spikes flanking both sides on her shoulders. Her long legs look even longer with the tall high heeled boots she’s wearing. There is a bottle of Dom Perignon adorned on the fireplace. A man is kneeling in front of the fireplace looking up at her. He is shirtless and appears to be bound…

    • 1360 Words
    • 6 Pages
    Powerful Essays
  • Better Essays

    By stating the various ways in which teens pursue their fashion and how the industries target certain groups and ultimately how they want to fit in. While returning to the introduction’s hook in the conclusion is a frequently-used strategy, the authors throughout the article start slow by giving us an image in which to picture and feel, then they give info and quotes on how the industry targets certain groups and or body types. they then flow into how teens feel about fashion and even their own fashion by doing this she implies that young teens should not care about fashion but of their own happiness. Returning to their quotes and facts, the authors make their appeal to ethos, pathos, and logos which help establish their article firmly. The magazine articles the author tells us about help show how they target and ultimately persuade which we all have seen, and the quotes from professionals help shine light on the authors purpose of the article which is that happiness is key to a young females life and that the cultural standards are not what matter but…

    • 1304 Words
    • 6 Pages
    Better Essays
  • Good Essays

    I found an Ralph Lauren black label ad on the GQ magazine of the October issue, my perception of this image is that Ralph Lauren who also is the retailer wants to focus on their custom made leather jacket. The diversification Black Label is one of Ralph Laurens custom made lines along with purple label. This ad feels good and appealing even if it is very simple, Ralph Lauren black label always use this model and the same layout for their ads. Ralph Lauren is known for not only selling garments but also a lifestyle and that’s is exactly what this image shows, a confident guy wearing this amazing leather jacket with some dress pants. The ad is for the fall collection, which matches with the colors of the garments.…

    • 522 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Today designers are directly targeting the removal of the gender theme that has always been present within fashion – as does Rad Hourani (8) who designs for a “unisex” consumer and his range appears to be one of the leading in the market, reaching market points Selfridges Agender (9) and Thecorner.com…

    • 1504 Words
    • 7 Pages
    Good Essays
  • Good Essays

    Steve Madden Stereotypes

    • 515 Words
    • 3 Pages

    The model’s big head conveys self-esteem and self-pride and she challenges the consumer to look as good as she does. The young woman wears a face of apprehension and is running away from her old self to start her new confident life with Steve Madden products. The sleek black leather jacket on top of a sexy white shirt, short enough to reveal her stomach and curvaceous hips together with her tight low rider blue jeans, black pointy high boots, and trendy black bag complete her fashionable outfit. The embellished woman’s physique is aimed to appeal to women and girls between the ages of 16 through 25 in search of funky, hip, sexy…

    • 515 Words
    • 3 Pages
    Good Essays
  • Good Essays

    What is a man? This question may be odd to hear, but it's a question that is answered constantly by advertisers in print ads and television commercials, all with different approaches. But he question the advertises are asking is "What images of men will sell my product?". There is the image of the rebel, the masculine heroes, the violent or aggressive man, or the classic 'Gentleman'. In recent years we see advertisers moving closer towards the image of the 'modern man'. The modern man, also known as the metro-sexual man, can be defined as well groomed, health and body conscious, and well dressed. The deconstruction of the two advertisements, Ralph Lauren and Michelob Ultra, accentuate this image and show its influence on the male audience.…

    • 606 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Summary Bordo

    • 588 Words
    • 3 Pages

    Next Bordo goes on to talk about rocks and leaners. Those are two types of poses that men in ads may have. Bordo defines rocks as “models [that] stare coldly at the viewer, defying the observer to view them in any way other than how they have chosen to present themselves: as powerful, armored, emotionally impenetrable” (182). On the other side there are the leaners that are more passive or feminine. They stand there leaning…

    • 588 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Old Spice’s advertising campaign for its “After Hours” product line produced an advertisement targeting gender ambiguous names. This unanticipated advertisement succeeded in promoting the body wash, in both a comedic and grasping manner; however, this comedic message was displayed at the expense of men who possess the name Jamie. This usage of emasculation of men corresponds to the “inadvisability of an action without clear gender presentation”. This contributes to the male fear about the idea of fashion, even though it has primarily been a female-run market. The warning of “Don’t be a man whose body wash makes him smell like a woman”, advertises to men who try to fit in with male social…

    • 1176 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    ODDA Magazine Intros Androgyny By Kyle Johnson For years fashion has flirted with the provocative and controversial idea of sexual ambiguity, constantly blurring the lines between masculinity and femininity. Through reinvention, its gender-bending fashion has created an aficionado able to reinvent himself in a world where gender doesn’t matter. By the late 60s and 70s rock stars David Bowie, Boy George and Prince all exploited and challenged these gender stereotypes with their "androgynous" looks. And fashion designers Raf Simons, who designed scoop neck pinafore coats for men; Gucci’s Alessandro Michele whose menswear chiffon blouses made heads turn on the runway; and Lucas Ossendrijver who said, "losing the labels is what it's about," have…

    • 191 Words
    • 1 Page
    Satisfactory Essays