AMA Code Of Ethics

Most organizations have some sort of code of ethics. These codes are the basis on how such organizations operate. This paper will compare the ethics codes of The Associated Press and The American Marketing Association. The AMA has a relatively short statement of ethics. The statement includes three key ethical norms. First, no one shall commit harmful deeds. Next, members of the organization need to have faith in the marketing system. Members must contribute to the efficiency of the exchange process. Lastly, AMA requires everyone to follow the organization’s core values. The core values are as follows: honesty, responsibility, fairness, respect, transparency, and citizenship.
The AP statement of news values and principles is more complex.
The AP strives to follow the highest ethical standards when distributing the news. A few main points from their ethical code are: the AP dislike inaccuracies, bias or carelessness, they avoid misrepresentation and conflicts of interest, and it is the responsibility of every AP journalist to uphold these standards. This code is vital to AP’s mission. To deliver the best news, all members must abide by these standards. Both organizations have some similarities throughout their codes.
The overarching message in both codes is that their members should always be honest, accurate and respectful. Comparatively, AP’s mission seems to focus more on releasing reliable new stories. Whereas, AMA strives for honest marketing. Furthermore, the AP statement is more thorough. It seems that there are more ethical matters relating to news stories than marketing strategies. All things considered, some items in the AMA’s statement are interesting. The value that stood out most was citizenship. As an organization, they dedicate themselves to bettering the society along with the market. They pride themselves in reshaping not only the market but also the people in the community.
Comparable to the AP and the AMA, I have my own personal code of ethics. My first code is honesty. I strive to tell the truth in every situation. Secondly, I value responsibility. I commit to remain accountable for my actions. My third code is respect. I strive to treat everyone with equal amounts of respect, no matter who they are. Fourth, I dedicate time for self-improvement. I vow to continually work on improving myself. My final code is honor. I pledge to always love and honor my family and
friends. I believe it is important for every organization to have a code of ethics. These ethics serve as basic criteria for how an organization and its members should behave and act. It also is a written guide on which an organization can hold its members accountable. More importantly, I find it vital for everyone to have their own personal code of ethics. Knowing and recognizing my values helps me realize the type of person I am and strive to be.