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ASDA: Why Employees Need Of Change

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ASDA: Why Employees Need Of Change
1. There is a great need of change in ASDA. To successfully implement a change, it must be decided which change will be beneficial for company. Here in this case discontinuous change fit the best. A discontinuous change is a long-term reorientation change which is center aspect of organizational life. The goal of this change is to build long lasting change in employee behavioral to support strategic renewal.

Strategic renewal change can also be beneficial here as, this include change in the organization’s strategy linking combinations of new products or services, or new markets, and a new business model. In the case ASDA tried to change their market from blue collar to more upscale shoppers, they began to curve downward. Mr. Norman studied
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