AT & T: Business Research Report
Company Research Report
----AT&T
1 .Who is the CEO? Randall L. Stephenson is the CEO of AT&T. (att, 2014)
2. What is the company’s mission and vision statement? AT&T Company’s mission is to connect people with their world, everywhere they live and work, and do it better than anyone else. They are fulfilling this vision by producing new products and services for consumers and businesses and keep innovating in their own field. (att, 2014)
3. What was the company’s 2013 fiscal year revenue?
2013 fiscal year revenue of AT&T Company was $128.8 billion. (att, 2014)
4. What was the company’s 2013 fiscal year profit? 2013 fiscal year profit of AT&T Company was $98.3 billion. (att, 2014)
5. Identify and describe the company’s …show more content…
Identify one example of how the company engages in corporate Philanthropy. Supporting Education: AT&T Company has set up an Aspire education initiative. Aspire began in 2008 as a $100 million commitment. They want to improve graduation rates by investing in communities locally through their Aspire Local Impact Initiative. This program give monetary supports for 47 schools to prevent high school student from dropping out and letting them ready for college and university even for their successful futures. (att, 2014)
9. We identified four degrees (levels) of competition. Explain which one that you think the company operates in and why. AT&T Company operates in Brand Competition. Because AT&T operates in Wireless, Digital TV,Internet,Home Phone,etc. While, these products where its competitors can perform the same functions that can compete each other. They keep adding new products and services to attract more customers and most of the time, each company has their own advantages. At these time, competition depends on which brands are preferable to a consumer. (Wikimedia Foundation, 2014) 10.Identify two of the company’s key
----AT&T
1 .Who is the CEO? Randall L. Stephenson is the CEO of AT&T. (att, 2014)
2. What is the company’s mission and vision statement? AT&T Company’s mission is to connect people with their world, everywhere they live and work, and do it better than anyone else. They are fulfilling this vision by producing new products and services for consumers and businesses and keep innovating in their own field. (att, 2014)
3. What was the company’s 2013 fiscal year revenue?
2013 fiscal year revenue of AT&T Company was $128.8 billion. (att, 2014)
4. What was the company’s 2013 fiscal year profit? 2013 fiscal year profit of AT&T Company was $98.3 billion. (att, 2014)
5. Identify and describe the company’s …show more content…
Identify one example of how the company engages in corporate Philanthropy. Supporting Education: AT&T Company has set up an Aspire education initiative. Aspire began in 2008 as a $100 million commitment. They want to improve graduation rates by investing in communities locally through their Aspire Local Impact Initiative. This program give monetary supports for 47 schools to prevent high school student from dropping out and letting them ready for college and university even for their successful futures. (att, 2014)
9. We identified four degrees (levels) of competition. Explain which one that you think the company operates in and why. AT&T Company operates in Brand Competition. Because AT&T operates in Wireless, Digital TV,Internet,Home Phone,etc. While, these products where its competitors can perform the same functions that can compete each other. They keep adding new products and services to attract more customers and most of the time, each company has their own advantages. At these time, competition depends on which brands are preferable to a consumer. (Wikimedia Foundation, 2014) 10.Identify two of the company’s key