Preview

Aarp

Good Essays
Open Document
Open Document
653 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Aarp
Case Report – AARP and AARP Services, A Multi-sector Approach to Social Change
Situation:
AARP was one of the largest, most well known nonprofit organizations in the United States. Its membership base exceeded 38 million individuals, by far the largest nonprofit membership base in the country (see AARP case pg.1). It developed activities in the commercial, charitable, and political arenas, and adopted a truly cross-sector approach to achieving its mission to “enhance the quality of life for all as we age.”(see AARP case pg.1) Social impact, member value, and revenue were its triple bottom line which was measured to progress against this mission. Social impact included objectives of financial security, health security, and livable communities that AARP believed would improve older Americans’ quality of life. Member value provided access to products, services, programs, and publications that were unique in the marketplace and would deliver economic value to members. Revenues were generated from a royalty on the sale of products by the providers and from membership fees, which were reinvested to fund the social impact and member value objectives (see AARP case pg.1). However, AARP felt it was underappreciated by the public, and received relatively little attention from journalists, thought leaders, and academics for its enterprising approach. Moreover, it also faced the public relations challenge which was the controversy over the fundamental principles of its cross-sector model. New competitors’ emerging was another important issue which would threat AARP’s business (see AARP case pg.2).
Problem Definition: 1. The controversy over the fundamental principles of its cross-sector model was challenged by the public. AARP’s effort to support the passage of Medicare Part D legislation by Congress in 2003 caused intense reaction by opponents. AARP Financial was launched to directly manage and market mutual funds and manage other AARP-endorsed financial products to

You May Also Find These Documents Helpful

  • Good Essays

    Non Profit Organizations and Public Systems. (2004). Non Profit Organizations And Public Systems: Differences That Might Make A Difference. A Reflective Essay. Retrieved on June 25, 2012 located at http://www3.telus.net/gavinperryman/Publication%20Articles/non_profit_organizations_and_public_systems.pdf…

    • 927 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Didmca and Fslic

    • 493 Words
    • 2 Pages

    1. How did the two pieces of regulatory legislation, DIDMCA in 1980 and DIA in 1982, change the operating profitability of savings associations in the early 1980s? What impact did these pieces of legislation ultimately have on the risk posture of the savings association industry? How did the FSLIC react to this change in operating performance and risk?…

    • 493 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Assuming the role of the mutual fund manager and after conducting a SWOT analysis, the decision has been made to select the Fortune 500 Company UnitedHealth Group to invest in. UnitedHealth Group operates in all 50 states and is based out of Minnetonka, Minnesota. The purpose of this paper is to identify the company’s internal and external stakeholders, describe their wants and needs, and explain how the company is fulfilling those needs.…

    • 1120 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    March Of Dimmes

    • 2179 Words
    • 9 Pages

    Not-for-profit organization’s primary goal “is not to increase shareholder value; rather it is to provide some socially desirable need on an ongoing basis. It generally lacks the financial flexibility of a commercial enterprise because it depends on resource providers that are not engaging in an exchange transaction. The resources provided are directed towards providing goods or services to a client other than the actual resource provider. Thus the not-for-profit must demonstrate its stewardship of donated resources —money donated…

    • 2179 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    The AMA opposed Medicare expansion and proposed coverage of the uninsured primarily through private means. Many AMA members were in disagreement about this but it seems as if the older physicians supported the AMA’s decision but the younger ones disagreed. Many physicians supported the proposals for health insurance expansion in which the AMA opposed. Even though the AMA is considered the most visible organization that represent physicians, it’s views did not represent the majority of the physicians views on coverage expansion in the most recent reform efforts. The AMA felt as if the reform act did introduce and promise some priority goals which were: (1) extend coverage to uninsured, (2) investing in physician’s workforce, (3) proving long term relief from Medicare flawed physician payment formula, (4) focusing as well as increasing the nation’s preventive care and wellness initiatives, (5) and simplifying administrative burdens for patient and…

    • 764 Words
    • 4 Pages
    Good Essays
  • Best Essays

    The general philosophy, structure, and approach of the not-for-profit health care organization, as well as its future aspirations are contained in the values, mission, and vision statements of the organization. Once the typical not-for-profit health care organization has defined its mission, vision, culture, stakeholders, services, structure, and goals, it must then develop organizational objectives to help achieve its stated goals. While organizational goals are qualitative in nature, organizational objectives are primarily quantitative financial performance goals, and specify such things as target market share, target return on equity (ROE), and target economic value added (EVA) (Gapenski, 2012). These elements drive financial results, and dictate how finite resources are allocated within the not-for-profit health care organization.…

    • 2042 Words
    • 9 Pages
    Best Essays
  • Good Essays

    Woodstock Research Paper

    • 900 Words
    • 4 Pages

    How have how the values, attitudes, and beliefs of this organization developed and changed over a 40 year period, and how have these changes affected the way they deliver services?…

    • 900 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    American Heart Association

    • 1185 Words
    • 5 Pages

    Although the Western States Affiliate's (WSA's) organizational model successfully increased fundraising revenue for the American Heart Association (AHA), the task force's initiative to adopt this structure and strategy at a national level indicates a lack of understanding of the AHA's overall vision and business strategy. If the AHA wishes to achieve even greater success while continuing to maintain its long-standing strategy of raising funds for research and community education, it should focus on developing a hybrid organizational structure, improving operational efficiency and strengthening its community participation.…

    • 1185 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    Lets Go Case Study

    • 2585 Words
    • 11 Pages

    Seniors respond to benefit-driven messages; to attract them, advertising has to communicate tangible benefits rather than features and amenities.…

    • 2585 Words
    • 11 Pages
    Powerful Essays
  • Good Essays

    Karson, A., & Ratzkin, R. (October, 2007). The Changing Competitive Landscape: Non-profit Vs. For-Profit. Insights. Retrieved April 23, 2008, from www.ams-online.com/insights/october2007/index.html.…

    • 1115 Words
    • 5 Pages
    Good Essays
  • Better Essays

    Non-Profit Organizations

    • 1039 Words
    • 5 Pages

    The greatest potential benefit of nonprofit groups operating like businesses is operational efficiency and less dependency on public funding. As described in the case study, “Blurring the Line Between Profits and Nonprofits,” when Michael Miller became President of Portland Goodwill in the mid-1980s, he adopted a corporate approach to running the charity that increased total sales tenfold (Johnson, 2007, p. xxiii). By adopting business best practices, this nonprofit group became very successful and was able to reduce its reliance on government funding.…

    • 1039 Words
    • 5 Pages
    Better Essays
  • Good Essays

    The reform act will also have an opportunity to reduce the costs that nonprofit organizations pay as employers and be available to lengthen health care coverage to the individuals who assist within the nonprofit community. As the health care reform act continues to generate changes to our current health care system, all individuals could benefit significantly from conserving how much the health care expenditure are. An important factor in the reform is that profit organizations will not be able to have revenue by rejecting coverage to individuals, so they will be more motivated to keep people…

    • 738 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Managed Care

    • 3374 Words
    • 14 Pages

    There are so many problems with our society's health care. Everyone wants to find a…

    • 3374 Words
    • 14 Pages
    Better Essays
  • Good Essays

    in society, thus came about his idea to form the AARP. The AARP is a nonprofit,…

    • 1869 Words
    • 8 Pages
    Good Essays
  • Best Essays

    Managed Care

    • 2804 Words
    • 12 Pages

    Chitty, K. K., & Black, B. P. (2007). Professional Nursing: Concepts and Challenges. St. Louis:…

    • 2804 Words
    • 12 Pages
    Best Essays

Related Topics