Abb: the Company That Grew Too Big, Too Fast and the Organizational Structure and Strategy Changes to Address the Issues

ABB: The Company that Grew Too Big, Too Fast and the Organizational Structure and Strategy Changes to Address the Issues

International Management- MGMT 6377

Spring 2012

University of Houston- Victoria

Table of Contents

|Table of Contents |2 |
|Abstract |3 |
|Introduction |4 |
|Barnevik’s Vision for Globalization |4 |
|Barnevik’s Matrix Structure |5 |
|ABB’s Change Agent for a “Knowledge-based” Company: Lindale |7 |
|ABB’s Restructuring Period |8 |
|ABB as a Power, Automation and Robotic Technology Leader |8 |
|Recommendations |9 |
|Conclusion |10 |
|References |11 |

Abstract

This paper examines the global growth and development of the company Asea Brown Boveri (ABB). This paper will present the

References: ABB evolves for growth. (2005). Process Engineering, 86(10), 5. Kets de Vries, M. R. (1998). Charisma in action: The transformational abilities of Virgin 's Richard Branson and ABB 's Percy Barnevik. Organizational Dynamics, 26(3), 7-21. Karlgaard, R. (1994). Percy Barnevik. Forbes, 154(13), 65-68. Morais, R. C. (1999). ABB reenergized. Forbes, 164(4), 58-61. Taylor, W. (1991). The logic of global business: An interview with ABB 's Percy Barnevik. Harvard Business Review, 69(2), 90-105. Reuters (2012). ABB CEO eyes more buys, but no plans for Rockwell. Retrieved April 30, 2012 from http://www.reuters.com/article/2012/04/23/us-abb-ceo-idUSBRE83M0BR20120423