Abbott Case Study

Tables Of Contents
Company Profile 3
ABBOTT GLOBAL
ABBOTT PAKISTAN
Product Portfolio 4
Pharmaceutical Products
Nutritional Products Diagnostics Service
Diabetes Care
Product Portfolio against B.C.G Matrix 6
Strategical Analysis 7
Conclusions 8

Product Portfolio against B.C.G Matrix:

Question Marks
Stars
Market Growth Rate
Diagnostics Services
(Biggest Competitors Johnson & Johnson, Roche)

Nutritional Products
(Biggest competitor Nestle)

Dogs
Cash Cows

Diabetes Care
(Biggest Competitor Roche (Accu-Check) ]
Pharmaceutical Products
[Biggest Competitors GSK (Panadol), Searle (Nuberol)]

Relative Market Share
Strategical Analysis:

All the marketed products of “Abbott Laboratories” have their own market value, their growth rate and market share. Abbott Laboratories has its own myth of fantasy in its all products; they can be stated in B.C.G Matrix for their own reasoning market share, market growth rate and profitability.

Nutritional Products:

Nutritional products are stated as stars because Abbott Laboratories are market giants for this category in growth, share and profitability across the globe. Their biggest competitor in nutrition for infant is nestle manufacturing “Nido” against “PediaSure” but Nido is not that much good than PediaSure, Abbott manufactures ensure for adult nutrition which no one is producing in Pakistan.

Diabetes Care:

Diabetes Care is categorized as dogs type for the company because the company is still not able to develop as strong sales force that is empowered and equipped with skills and expertise in the specialized field to gain the interest of this area and market sector. Biggest competitor Roche (Accu-Check).

Diagnostics services:

Diagnostics services is stated as a question mark because it has a vivid prospect to earn market share but currently do not having a strong place in the company for market growth and share, Biggest