Abc Raymond
STRATEGIC MANAGEMENT
Assignment
On
Comparative analysis of
Submitted to: Submitted By:
Ms Ritu Malhotra Sheetal Chandra- 15
Associate Professor Priyanka Singh- 16
FMS Deptt Sanjay Kumar- 17
NIFT Kolkata Sarwat Pawar- 20 Chandan Kumar- 22
Introduction:
Raymond’s:
The Raymond Group was incorporated in 1925 and within a span of few years, transformed from being an Indian textile major to a global conglomerate. The Raymond Limited was established in September 1925 to acquire the Woolen Mills in Thane known as WADIA WOOLEN MILLS.It was managed by E. D. Sassoon & Co. until November 1944 when the entire share holding was acquired by JAGGILAL KAMALPAT SINGHANIA of Kanpur, subsequently J. K. Trust Bombay, acted as managing agents. Thereafter the name was changed to Raymond Woolen Mills Limited. In late 1994, the “Raymond Woolen Mills” was changed to “Raymond Limited”.
Traditional product lines were discounting. High quality becomes a numbers of watchwords and thediversification program got head start. Non traditional blends of natural and manmade fabrics were introduced back by sound research & Development. This resulted in greater consumer satisfaction both at home and abroad. The idea of J& K was to develop an organization with a diversified product line. Over the year the organization grew in structure and nature. To facilitate better involvement of the top management in the organization effort, the J. K. Organization was divided into three zones i.e., Western, Central and Eastern. The Raymond Limited in Chhindwara is a part of Western zone.
\
Brand Elements of Raymond’s:
1)Brand Name:
The brand name is Raymond which means “protecting hands”. This is very finely shown in there advertisement. The brand name conveys the meaning and also attaches the customer with the brand and creates the protective image in the mind of the customer to which the customer gets emotionally attached.
2)Logo:
The logo of Raymond’s
Assignment
On
Comparative analysis of
Submitted to: Submitted By:
Ms Ritu Malhotra Sheetal Chandra- 15
Associate Professor Priyanka Singh- 16
FMS Deptt Sanjay Kumar- 17
NIFT Kolkata Sarwat Pawar- 20 Chandan Kumar- 22
Introduction:
Raymond’s:
The Raymond Group was incorporated in 1925 and within a span of few years, transformed from being an Indian textile major to a global conglomerate. The Raymond Limited was established in September 1925 to acquire the Woolen Mills in Thane known as WADIA WOOLEN MILLS.It was managed by E. D. Sassoon & Co. until November 1944 when the entire share holding was acquired by JAGGILAL KAMALPAT SINGHANIA of Kanpur, subsequently J. K. Trust Bombay, acted as managing agents. Thereafter the name was changed to Raymond Woolen Mills Limited. In late 1994, the “Raymond Woolen Mills” was changed to “Raymond Limited”.
Traditional product lines were discounting. High quality becomes a numbers of watchwords and thediversification program got head start. Non traditional blends of natural and manmade fabrics were introduced back by sound research & Development. This resulted in greater consumer satisfaction both at home and abroad. The idea of J& K was to develop an organization with a diversified product line. Over the year the organization grew in structure and nature. To facilitate better involvement of the top management in the organization effort, the J. K. Organization was divided into three zones i.e., Western, Central and Eastern. The Raymond Limited in Chhindwara is a part of Western zone.
\
Brand Elements of Raymond’s:
1)Brand Name:
The brand name is Raymond which means “protecting hands”. This is very finely shown in there advertisement. The brand name conveys the meaning and also attaches the customer with the brand and creates the protective image in the mind of the customer to which the customer gets emotionally attached.
2)Logo:
The logo of Raymond’s