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The

Korean
Wave

Contemporary Korea No.1
The Korean Wave: A New Pop Culture Phenomenon
Copyright © 2011 by Korean Culture and Information Service
All Rights Reserved.
No part of this book may be reproduced or utilized in any form or by any means without the written permission of the publisher.
First Published in 2011 by
Korean Culture and Information Service
Ministry of Culture, Sports and Tourism
Phone: 82-2-398-1914~20
Fax: 82-2-398-1882
Website: www.kocis.go.kr
ISBN: 978-89-7375-164-8 04600
ISBN: 978-89-7375-163-1 (set)
Printed in the Republic of Korea
For further information about Korea, please visit: www.korea.net The

Korean
Wave
A New Pop Culture Phenomenon

Chapter Three

What’s Korean Pop Culture Got?

57
58

K-Dramas: ‘Healthy Power’

Contents

K-Pop: ‘Music of Fusion’

72

Chapter Four

The Korean Wave in other Fields

79

Korean Films

79

Hallyu in Literature

90

epilogue
Will It Continue?

09

17

Prologue
Chapter One

appendix
Further Reading

95
95

100
100

Birth of the Korean Wave

20

Birth of the Wave

23

The Beginning of the Wave in Japan

27

The Wave Goes Global

30

K-Pop Joins the Wave

35

Chapter Two

The neo-Korean Wave

35

‘Korean Invasion?’

39

The New Wave

47

The Internet Connects the Wave Fast

51

The Fun of Copying

54

Distance No Longer a Barrier for K-Dramas

iv The Korean Wave A New Pop Culture Phenomenon

Birth of the Korean Wave v

““Over the past decade, South Korea, with a population of around 50 million, has become the Hollywood of the
East, churning out entertainment that is coveted by millions of fans stretching from Japan to Indonesia.”
Lara Farrar, CNN World, December 31, 2010

“Hallyu—the Korean wave—is rolling over Asia with pop music, TV dramas and movies that dazzle audiences from
Tokyo and Beijing to Seattle.”
Lance Dickie, The Seattle Times, June 4, 2006

“Egyptian

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