1
Summary
A. INDUSTRY ANALYSIS B. RATIO ANALYSIS 1. LIQUIDITY RATIOS 2. ASSET MANAGEMENT RATIOS 3. DEBT MANAGEMENT RATIOS 4. PROFITABILITY RATIOS 5. MARKET VALUATION RATIOS C. CONCLUSION APPENDICES AND SOURCES:
3 5 5 5 5 6 6 7 8
2
de JAHAM Charles
04/18/2012
Abercrombie & Fitch Co., «A&F», is an American public company founded in 1892. The Company is an international retailer that provides casual sportswear under various subsidiaries such as Abercrombie and Fitch, and Abercrombie kids but also under Hollister brands. The Company A&F operates stores, but also direct-to-consumer operations under another brand: Gilly Hicks. In 2011, A&F expanded itself up to 1,073 stores all around the world: in North America, in Europe and Asia. The different brands still keep the same spirit with a common policy. They all embody the company’s heritage through classic, confident and casual images. In this way they manage to evolve coordinated with each other. The products are all standardized and this allows each brand to expand efficiently through new stores’ opening. Mission Statement: Abercrombie & Fitch has the strong mission to encourage a high level of performance to serve in the best way the Company and also its stockholders. The plan plan can be attained by offering associates the possibility of acquiring stock ownership interests in order to provide them with incentives by putting more efforts for Abercrombie & Fitch’s success. This A&F company is more relevant and authentic than ever as it has been proving its growth then stability over the last few years. The brand focuses on a high quality merchandising, promotes innovation, and expansion around the world.
A. Industry Analysis
a) Defining an industry
The industry in which Abercrombie & Fitch evolves in