The Hemja Village Resort was envisioned to be Nepal’s most luxurious and exclusive property, offering amenities that a modern world-weary traveler can desire. The proposed schemes are very good, reliable, and qualitative service with reasonable price. The main objective of the resort is to establish a small-scale resort to provide the good lodging and food services to internal and external customer with full availability of recreational activities and ultimately achieve the large pie of the marketplace. That “Quality Service for all” would be our slogan.
The management committee vision three types of customers Nepali, Indian, and foreign (from different countries like Japan, German, America, Australia, Korea, china). The resort is estimating near about 3,000 customers in the first year with the incremental of 20% each year. This resort is thinking to attain an average growth in service revenue of about 10% per year and to increase market share by 10% annually. HVR reaches breakeven point in the second year of operation and earn profit thereafter. The special promotional tools would be used such as FM, Newspaper, TV channels, banners, and news journal, e.t.c. customers can gain information and book their services from our website: www.hemjavillegeresort.com.np.
During the first few years, HVR uses the low cost advantage strategy and differentiation strategy to attract the more customers and then after few years of operation it uses the growth strategy for the development of resort as the