Above the influence
Renee Staudt
English 101
“If your not in control, who is?” “ The only voice that matters is yours.” “ It cost you more than you think." These are all well known slogans that the above the influence campaign has used to grab the attention of teenagers and young adolescents. There are very few people who have never seen above the influences adds, or there public service announcements.The purpose of this campaign is to help teens stand up to peer pressure, and negative influences that they may face in there life’s. The Above the influence campaign mainly focuses on the pressure to do drugs, drink, or participate in any activities that go against who you truly are. This campaign wants you to be knowledgeable and up to date with the latest facts on any of these substances that can impair your judgment and you as a person. They want teens to be enlightened on these substances so they can make their own decision whether to live above the influence or not. I found this add in Cozmo Girl magazine witch is a perfect magazine for an Above the influence add because there target audiences are both teens and young adults. The reason that teens are the target audience is because they are the ones who are the most prone to experimenting with drugs and alcohol. The advertisement I was attracted to is pacifically based on the use of marijuana. This campaign is exceptionally good at knowing how to get the attention of there target audience. This add caught my eye because of the true or false questions placed inside of tar covered lungs. The argument that this advertisement makes is that smoking marijuana can influence teens negatively and lead them to make poor choices. The true or false statement says “ A teenage marijuana user is twice as likely to drop out of school than a non user”. Then the advertisement states that this fact is indeed the truth, however many people may question this fact to be true. I believe this argument is affective for non marijuana users because
English 101
“If your not in control, who is?” “ The only voice that matters is yours.” “ It cost you more than you think." These are all well known slogans that the above the influence campaign has used to grab the attention of teenagers and young adolescents. There are very few people who have never seen above the influences adds, or there public service announcements.The purpose of this campaign is to help teens stand up to peer pressure, and negative influences that they may face in there life’s. The Above the influence campaign mainly focuses on the pressure to do drugs, drink, or participate in any activities that go against who you truly are. This campaign wants you to be knowledgeable and up to date with the latest facts on any of these substances that can impair your judgment and you as a person. They want teens to be enlightened on these substances so they can make their own decision whether to live above the influence or not. I found this add in Cozmo Girl magazine witch is a perfect magazine for an Above the influence add because there target audiences are both teens and young adults. The reason that teens are the target audience is because they are the ones who are the most prone to experimenting with drugs and alcohol. The advertisement I was attracted to is pacifically based on the use of marijuana. This campaign is exceptionally good at knowing how to get the attention of there target audience. This add caught my eye because of the true or false questions placed inside of tar covered lungs. The argument that this advertisement makes is that smoking marijuana can influence teens negatively and lead them to make poor choices. The true or false statement says “ A teenage marijuana user is twice as likely to drop out of school than a non user”. Then the advertisement states that this fact is indeed the truth, however many people may question this fact to be true. I believe this argument is affective for non marijuana users because