Accenture
The Challenges to Growth Faced by Small, Medium and Micro Enterprises in the Polokwane Region of South Africa
Submitted in fulfilment of the requirements for the degree of
Masters of Business administration at Regenesys Business School
Submitted by:
Mamoloko Julia Masekwameng
Student number: Reg 185051
Course code number: RSM-2014[MBA Online 121]
Due date: 18 August 2014
Total number of pages: 16
Contact number: 083 414 0372
Table of Contents TOC \o "1-3" \h \z \u ABSTRACT PAGEREF _Toc396140179 \h 2LIST OF ACRONYMS PAGEREF _Toc396140180 \h 3CHAPTER ONE -INTRODUCTION PAGEREF _Toc396140181 \h 41.1 Background to the problem PAGEREF _Toc396140182 \h 51.2 Problem Statement PAGEREF _Toc396140183 \h 61.3 Importance of the study PAGEREF _Toc396140184 \h 61.4 Objectives of the study PAGEREF _Toc396140185 \h 71.5 Research questions PAGEREF _Toc396140186 \h 71.6 Outline of the remainder of the study PAGEREF _Toc396140187 \h 7CHAPTER TWO -LITERATURE REVIEW PAGEREF _Toc396140188 \h 72.1 Definitions of SMMEs PAGEREF _Toc396140189 \h 82.2 Contextual framework PAGEREF _Toc396140190 \h 82.3 The Post-apartheid Entrepreneurship Rush PAGEREF _Toc396140191 \h 82.4 Comprehensive package of interventions in the sector PAGEREF _Toc396140192 \h 92.5 Managing a success small business PAGEREF _Toc396140193 \h 92.6 Reasons for high SME failure rate PAGEREF _Toc396140194 \h 102.6.1 Poor management skills PAGEREF _Toc396140195 \h 102.6.2 Poor Record Keeping PAGEREF _Toc396140196 \h 102.6.3 Poor Money Management PAGEREF _Toc396140197 \h 102.6.4 Inattention to marketing PAGEREF _Toc396140198 \h 102.6.5 Poor Planning PAGEREF _Toc396140199 \h 112.6.7 Inaccurate pricing PAGEREF _Toc396140200 \h 112.6.8 Poor Management of the Workforce PAGEREF _Toc396140201 \h 112.7 Critical drivers of enterprise sustainability PAGEREF _Toc396140202 \h 112.7.1 Feasibility study PAGEREF _Toc396140203 \h 112.7.2 A market viability study PAGEREF _Toc396140204 \h 112.7.3 Organizational viability PAGEREF
Submitted in fulfilment of the requirements for the degree of
Masters of Business administration at Regenesys Business School
Submitted by:
Mamoloko Julia Masekwameng
Student number: Reg 185051
Course code number: RSM-2014[MBA Online 121]
Due date: 18 August 2014
Total number of pages: 16
Contact number: 083 414 0372
Table of Contents TOC \o "1-3" \h \z \u ABSTRACT PAGEREF _Toc396140179 \h 2LIST OF ACRONYMS PAGEREF _Toc396140180 \h 3CHAPTER ONE -INTRODUCTION PAGEREF _Toc396140181 \h 41.1 Background to the problem PAGEREF _Toc396140182 \h 51.2 Problem Statement PAGEREF _Toc396140183 \h 61.3 Importance of the study PAGEREF _Toc396140184 \h 61.4 Objectives of the study PAGEREF _Toc396140185 \h 71.5 Research questions PAGEREF _Toc396140186 \h 71.6 Outline of the remainder of the study PAGEREF _Toc396140187 \h 7CHAPTER TWO -LITERATURE REVIEW PAGEREF _Toc396140188 \h 72.1 Definitions of SMMEs PAGEREF _Toc396140189 \h 82.2 Contextual framework PAGEREF _Toc396140190 \h 82.3 The Post-apartheid Entrepreneurship Rush PAGEREF _Toc396140191 \h 82.4 Comprehensive package of interventions in the sector PAGEREF _Toc396140192 \h 92.5 Managing a success small business PAGEREF _Toc396140193 \h 92.6 Reasons for high SME failure rate PAGEREF _Toc396140194 \h 102.6.1 Poor management skills PAGEREF _Toc396140195 \h 102.6.2 Poor Record Keeping PAGEREF _Toc396140196 \h 102.6.3 Poor Money Management PAGEREF _Toc396140197 \h 102.6.4 Inattention to marketing PAGEREF _Toc396140198 \h 102.6.5 Poor Planning PAGEREF _Toc396140199 \h 112.6.7 Inaccurate pricing PAGEREF _Toc396140200 \h 112.6.8 Poor Management of the Workforce PAGEREF _Toc396140201 \h 112.7 Critical drivers of enterprise sustainability PAGEREF _Toc396140202 \h 112.7.1 Feasibility study PAGEREF _Toc396140203 \h 112.7.2 A market viability study PAGEREF _Toc396140204 \h 112.7.3 Organizational viability PAGEREF