According To Mbaskool Nikon Swot Analysis

Although their primary industry is the Photographic & Optical Equipment/Supplies Manufacturing they also apart of many others including The Manufacturing sector, Machinery Manufacturing, Semiconductor Equipment manufacturing, Control, Electromedical, measuring & navigational Instruments manufacturing, and Electromedical, Electrotherapeutic & X-Ray Apparatus Manufacturing. In 2015 67% of their sales went to imaging products, 19% of their sales went to precision equipment, 8% of their sales went to instruments, and 6% of their sales went to other products. There are some business challenges that the Photographic & Optical Equipment/Supplies Manufacturing industry is facing. One of the major challenges is that with the continuing development of
Nikon’s weaknesses include that they are dependent on particular products and businesses, Precision equipment businesses and imaging product businesses account for 90% of total net sales, and there have been instances of alleged violation of competition laws incurred which hurt the brand image of Nikon a few times. Nikon’s opportunities include online sales opportunities by leveraging the e-commerce market and effectively using online marketing options, expanding their presence in the global market, and creating more innovative product offerings. Nikon’s threats include the rapid technological changes, the increasing appeal of high end camera phones and their social networking integration facilitating easy sharing of photos, the competition with the black market, parallel import, and fake goods, and intense competition in the digital cameras market can reduce their market share (Mbaskool,