The first link I will discuss is that of the reporting issue. In accounting reporting of sustainability is referred to as triple bottom line reporting. It is reporting for social and environmental issues as well as the standard economic profit of a business. However this is a relatively new concept within accounting and currently there are no standards under the international financial reporting standards on how to report the social and environmental aspects. For accounting to be sustainable and business to be sustainable into the future there needs to be standards around sustainability or triple bottom line reporting. At the moment with no standards reporting on sustainability is susceptible to green washing. Currently the public and social expectations on businesses are that they care for their environment and community. However with no regulation they are implementing legitimacy theory plans to appear like they care with no validity or checks behind what they are actually reporting on. For sustainability to have real traction in accounting and make it not susceptible to green washing there needs to be standards around reporting sustainability issues.
The next link I will discuss is that of measuring sustainability in