ACER PEST
Political environment
Political environment consists of regulations, government policies and laws. These factors usually restrict and influence the management behavior of the enterprise, especially in the long-term investment behavior. For example, Lenovo is one of the largest computer company in the world. However, because of the policy of its home country supports the development of modern high science and technology, that encourages Lenovo to improve new information technology application, cloud computing and so on. Also, China encourages exportation, which means that Lenovo can successfully enter into the oversea markets. The state council of China actually set up a new policy which includes the implement of software value-added tax preferential policies; and for those eligible enterprises, they shall be exempted from business tax. By complying such supportive policies, Lenovo could reach its success in oversea markets. Economic environment
Economic environment refers to the social economy and national economic policy which constitute the corporate survival and development; these are the factors that influence consumer purchasing power and consumer behavior, which include the increase of income.
Lenovo provides to clients their award-winning ThinkPad laptops, ThinkCentre desktops, and equipped ThinkVantage Technology software. Lenovo PC products reach its market share nearly a third, only in China. On the other hand, the global PC market became atrophic after year 2009. Due to the external demand growth decreases, the export growth of computer products is slower, expecially the laptop exports. However, within recent two years, the economic environment has become well than before, Lenovo should look forward a good future. Socio-cultural environment
Social and cultural factors Society provides the framework for human behavior and conduct. Culture is the sum total of the inherited ideas, belief, values and knowledge that make up the basis of
Political environment consists of regulations, government policies and laws. These factors usually restrict and influence the management behavior of the enterprise, especially in the long-term investment behavior. For example, Lenovo is one of the largest computer company in the world. However, because of the policy of its home country supports the development of modern high science and technology, that encourages Lenovo to improve new information technology application, cloud computing and so on. Also, China encourages exportation, which means that Lenovo can successfully enter into the oversea markets. The state council of China actually set up a new policy which includes the implement of software value-added tax preferential policies; and for those eligible enterprises, they shall be exempted from business tax. By complying such supportive policies, Lenovo could reach its success in oversea markets. Economic environment
Economic environment refers to the social economy and national economic policy which constitute the corporate survival and development; these are the factors that influence consumer purchasing power and consumer behavior, which include the increase of income.
Lenovo provides to clients their award-winning ThinkPad laptops, ThinkCentre desktops, and equipped ThinkVantage Technology software. Lenovo PC products reach its market share nearly a third, only in China. On the other hand, the global PC market became atrophic after year 2009. Due to the external demand growth decreases, the export growth of computer products is slower, expecially the laptop exports. However, within recent two years, the economic environment has become well than before, Lenovo should look forward a good future. Socio-cultural environment
Social and cultural factors Society provides the framework for human behavior and conduct. Culture is the sum total of the inherited ideas, belief, values and knowledge that make up the basis of