Achieving Competitive Advantage with Information System
Chapter 3
Achieving Competitive Advantage with Information Systems
3.1
Essentials of Business Information Systems
Chapter 3 Achieving Competitive Advantage with Information Systems STUDENT LEARNING OBJECTIVES
• How does Porter’s competitive forces model help companies develop competitive strategies using information systems? • How do the value chain and value web models help businesses identify opportunities for strategic information system applications? • How do information systems help businesses use synergies, core competencies, and networkbased strategies to achieve competitive advantage?
3.2
Essentials of Business Information Systems
Chapter 3 Achieving Competitive Advantage with Information Systems STUDENT LEARNING OBJECTIVES (Continued)
• How do competing on a global scale and promoting quality enhance competitive advantage? • Evaluate the role of business process reengineering (BPR) in enhancing competitiveness.
3.3
Essentials of Business Information Systems
Chapter 3 Achieving Competitive Advantage with Information Systems Apple’s iTunes: Music’s New Gatekeeper
• Problem: Taking advantage of opportunities from new and disruptive technology, staying ahead of traditional competitors. • Solutions: Launched iPod and set up iTunes Music Store to create a marketplace for portable, downloadable music.
3.4
Essentials of Business Information Systems
Chapter 3 Achieving Competitive Advantage with Information Systems Apple’s iTunes: Music’s New Gatekeeper
• Partnerships with artists and recording labels allow iTunes to supply exclusive content in return for driving sales and increasing groups’ popularity. • Illustrates digital technology’s role in gaining and maintaining a competitive advantage.
3.5
Essentials of Business Information Systems
Chapter 3 Achieving Competitive Advantage with Information Systems Apple’s iTunes: Music’s New Gatekeeper
3.6
Essentials of Business Information Systems
Chapter 3
Achieving Competitive Advantage with Information Systems
3.1
Essentials of Business Information Systems
Chapter 3 Achieving Competitive Advantage with Information Systems STUDENT LEARNING OBJECTIVES
• How does Porter’s competitive forces model help companies develop competitive strategies using information systems? • How do the value chain and value web models help businesses identify opportunities for strategic information system applications? • How do information systems help businesses use synergies, core competencies, and networkbased strategies to achieve competitive advantage?
3.2
Essentials of Business Information Systems
Chapter 3 Achieving Competitive Advantage with Information Systems STUDENT LEARNING OBJECTIVES (Continued)
• How do competing on a global scale and promoting quality enhance competitive advantage? • Evaluate the role of business process reengineering (BPR) in enhancing competitiveness.
3.3
Essentials of Business Information Systems
Chapter 3 Achieving Competitive Advantage with Information Systems Apple’s iTunes: Music’s New Gatekeeper
• Problem: Taking advantage of opportunities from new and disruptive technology, staying ahead of traditional competitors. • Solutions: Launched iPod and set up iTunes Music Store to create a marketplace for portable, downloadable music.
3.4
Essentials of Business Information Systems
Chapter 3 Achieving Competitive Advantage with Information Systems Apple’s iTunes: Music’s New Gatekeeper
• Partnerships with artists and recording labels allow iTunes to supply exclusive content in return for driving sales and increasing groups’ popularity. • Illustrates digital technology’s role in gaining and maintaining a competitive advantage.
3.5
Essentials of Business Information Systems
Chapter 3 Achieving Competitive Advantage with Information Systems Apple’s iTunes: Music’s New Gatekeeper
3.6
Essentials of Business Information Systems
Chapter 3