Acme Case Study
ACME Case Study
2011 CLASS NOTE:
- WALKED THROUGH THE VARIOUS ANALYSIS SECTIONS
- MISSING PROJECTED INCOME CALCULATIONS? - PROVIDED EXTRA RESEARCH, WITH REFERENCES
- 4P'S? FULL DETAILED STRATEGY - IMPLEMETATION (TIMELINE, TASKS)?
ACME Case Evaluation
This report analyzes the market potential of the dog shaped letter holder in the black, chrome and gold-plated coloring. Qualities and potential of the product include the following. The dog shaped letter holder has a huge target market spanning the entire globe since everyone could use a letter holder .It has high potential demand and a huge profit margin. This means the letter holder gets a great return on any initial investment placed into it. The letter holder is durable, attractive and unique from all others in the industry making it difficult to imitate. Acme is an experienced company having been making letter holders for ten years with high economies of scales on them. This means that ACME can turn out a huge number of these letter holders at a very low cost. A huge target market exists for this product ranging from dog owners to just about anyone working at a desk. Anyone would love this product to liven up their workspace. The letter holder does have a lot of competitors so it will have to be well priced and advertised to take a large market share. Though this really shouldn’t be an issue with the high quality and brand name associated with ACME. The company has a huge potential market in front of them ranging from dog owners in Canada to just about anyone in the world who works behind a desk. Loads of alternatives exist for making this product even better. Numerous recommendations have been made the make the product even more marketable and appealing to consumers. The only thing standing in the way of ACME becoming a global brand is more capital now. The following will describe why this product is an excellent source for future investment.
Section 2
Objectives of the report
The main objective of
2011 CLASS NOTE:
- WALKED THROUGH THE VARIOUS ANALYSIS SECTIONS
- MISSING PROJECTED INCOME CALCULATIONS? - PROVIDED EXTRA RESEARCH, WITH REFERENCES
- 4P'S? FULL DETAILED STRATEGY - IMPLEMETATION (TIMELINE, TASKS)?
ACME Case Evaluation
This report analyzes the market potential of the dog shaped letter holder in the black, chrome and gold-plated coloring. Qualities and potential of the product include the following. The dog shaped letter holder has a huge target market spanning the entire globe since everyone could use a letter holder .It has high potential demand and a huge profit margin. This means the letter holder gets a great return on any initial investment placed into it. The letter holder is durable, attractive and unique from all others in the industry making it difficult to imitate. Acme is an experienced company having been making letter holders for ten years with high economies of scales on them. This means that ACME can turn out a huge number of these letter holders at a very low cost. A huge target market exists for this product ranging from dog owners to just about anyone working at a desk. Anyone would love this product to liven up their workspace. The letter holder does have a lot of competitors so it will have to be well priced and advertised to take a large market share. Though this really shouldn’t be an issue with the high quality and brand name associated with ACME. The company has a huge potential market in front of them ranging from dog owners in Canada to just about anyone in the world who works behind a desk. Loads of alternatives exist for making this product even better. Numerous recommendations have been made the make the product even more marketable and appealing to consumers. The only thing standing in the way of ACME becoming a global brand is more capital now. The following will describe why this product is an excellent source for future investment.
Section 2
Objectives of the report
The main objective of
References: - Australia -- Estimated Number of Australian Households with Dogs, 2002: 2.8 million Estimated total Number of Dogs held as Pets, 2002: 3.972 million -- Japan -- Estimated percentage of Japanese Households with Dogs: 18.3% Estimated total Number of Dogs held as Pets, 2002: 11.137 million -- Canada -- Estimated Number of Canadian Households with Dogs, 2002: 3.4 million Estimated total Number of Dogs held as Pets, 2002: 5.7 million -- United Kingdom -- Estimated Number of UK Households with Dogs, 2001: 5.3 million Estimated total Number of Dogs held as Pets, 2002: 6.1 million -- Italy -- Estimated Number of Italian Households with Dogs, 2004: 4.5 million Estimated total Number of Dogs held as Pets, 2004: 5.8 million -- France -- Estimated Percentage of French Households with Dogs, 2002: 27.8% Estimated total Number of Dogs held as Pets, 2002: 8.8 million Estimated Percentage of German Households with Dogs, 2003: 13.3% Estimated total Number of Dogs held as Pets, 2003: 5 million