acme group
1. Introduction:
a) Origin of the report:
To understand the implementation of marketing theories through a relevant practical situation, we were instructed by Mrs. Rabeya L Yousuf, our course instructor, to prepare this report.
b) Objectives:
The major objective of this study is to get the practical experience and knowledge about the marketing strategic theories undertaking the marketing strategy of ACME Laboratories Limited. For presenting the report concisely and precisely, one of the popular products OXYCONE-M (Double Strength) of ACME is focused on this report.
The specific objective of this study is to determine how the marketing strategies are applied in an organization. This situational analysis helps to compare the theoretical knowledge with the practical experience.
c) Source of information:
Primary source:
The primary source of information of this report is the marketing personnel of the ACME Laboratories. ACME Laboratories is situated in 46 satmasjid road, Dhanmondi;
Secondary source:
Data acquired from the company profile and product booklet provided by the company are one of the main sources of this report. Other sources are internet, field survey and many journals.
d) Methodology:
Information, collected from the field survey, are applied in various types of marketing strategic theories. The theories are : SWOT Analysis Boston Consulting Group [BCG] approach Industry Analysis Marketing mix e) Scope of this report:
This study includes those strategic theories, which are directly related with the marketing department. This report is mainly based on the survey of Dhaka city. It will cover about 80% of the marketing policy of ACME Laboratories Ltd.
f) Limitation:
Following obligations may arise during operation of study program: Lack of co-operation from the persons (consumers) taken as sample Lack of co-operation from the drug houses Free mind information by the authority
a) Origin of the report:
To understand the implementation of marketing theories through a relevant practical situation, we were instructed by Mrs. Rabeya L Yousuf, our course instructor, to prepare this report.
b) Objectives:
The major objective of this study is to get the practical experience and knowledge about the marketing strategic theories undertaking the marketing strategy of ACME Laboratories Limited. For presenting the report concisely and precisely, one of the popular products OXYCONE-M (Double Strength) of ACME is focused on this report.
The specific objective of this study is to determine how the marketing strategies are applied in an organization. This situational analysis helps to compare the theoretical knowledge with the practical experience.
c) Source of information:
Primary source:
The primary source of information of this report is the marketing personnel of the ACME Laboratories. ACME Laboratories is situated in 46 satmasjid road, Dhanmondi;
Secondary source:
Data acquired from the company profile and product booklet provided by the company are one of the main sources of this report. Other sources are internet, field survey and many journals.
d) Methodology:
Information, collected from the field survey, are applied in various types of marketing strategic theories. The theories are : SWOT Analysis Boston Consulting Group [BCG] approach Industry Analysis Marketing mix e) Scope of this report:
This study includes those strategic theories, which are directly related with the marketing department. This report is mainly based on the survey of Dhaka city. It will cover about 80% of the marketing policy of ACME Laboratories Ltd.
f) Limitation:
Following obligations may arise during operation of study program: Lack of co-operation from the persons (consumers) taken as sample Lack of co-operation from the drug houses Free mind information by the authority