Active & Intelligent Packaging
2013
Copyright © 2013 by Clear Seas Research/BNP Media. All rights reserved.
Results of this study cannot be used in whole, or in part, for promotional literature or otherwise without the expressed written permission.
ICS Carpet Cleaning Chemical Market Study
Copyright © 2013 by Clear Seas Research/BNP Media. All rights reserved.
Results of this study cannot be used in whole, or in part, for promotional literature or otherwise without the expressed written permission.
Table of Contents
2
Study Overview
Methodology
Key Findings
Study Results
Respondents Profile
4
5
6
7
8
Active & Intelligent Packaging Usage
Primary Job Title, Annual Sales, Decision Making Involvement
Business Activity
Experience & Usage
9
10
11
12
Years of Experience & Types of Packaging Technology Used
How Active & Intelligent Packaging is Currently Being Used
Most Likely Packaging Applications
Applications Usage of Active & Intelligent Packaging
Main Benefits (Unaided)
Main Benefits (Aided) & Current Challenges
Helpfulness & Reasons to Consider Using
QR Codes
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20
Main Benefits to a Business
Product Information Shared & Expected Consumer Actions
Most Valuable to Consumer
Interactive QR Code Importance in Improving Consumer Product Experience
QR Code Branding Experiences
Challenges Using QR Codes
Packaging Substrate Difficulties When Adding QR Codes
21
22
23
24
25
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27
2013 Active & Intelligent Packaging
Copyright © 2013 by Clear Seas Research/BNP Media. All rights reserved.
Results of this study cannot be used in whole, or in part, for promotional literature or otherwise without the expressed written permission.
Table of Contents
3
Active Packaging
28
Current Usage and Consideration for Inclusion
Driving Factors for Inclusion
Packaging Effectiveness
Track‐and‐Trace/RFID
29
30
31
32
Years of Experience Using & Effectiveness