ACWR104 Argumentative Essay
Women Used as Sexual Objects in the Media: An Advertising Strategy or Window-Shopping for Men?
Elif Çelikkaleli Academic Writing 104 Section 3 Dr. Milagros 28.11.2013
In certain countries or certain life styles, people’s lives are focused on consumption. This consumption extravaganza causes an increase in the advertisement sector and changes the way women are perceived as human beings. The sexualization and objectification of women is a result of this consumption and the rise in advertisement. This essay will be discussing the place of women in the society, the way people saw women in earlier times and how people see women contemporarily.
A commercial made for the cologne “Dior Addict” in November 2002 was an influential example on this matter. The advertisement showed a woman in her underwear, as she ravages her own body while searching for her cologne, her underwear comes off slightly showing off her body. This commercial clearly victimizes and sexualizes women. Examples like this advertisement are shown in televisions, magazines, and billboards and now on our computers since we are living in the Digital Age. Studies of advertisements in a variety of men’s, women’s, and general interest magazines have categorized women in various roles: housewife, decorative element, sex object and dependent on men (Zimmerman and Dahlberg, 2008). A person can see all these four types of women during a one-hour television break or reading a recent issue of Cosmopolitan. Kaiser Family Foundation indicates that the sexual content has come to this point in a two-year period, examining shows on CBS, NBC, TNT, USA, PBS, KTLA, HBO, Fox, and Lifetime. 68 % of the TV programs televised
Elif Çelikkaleli Academic Writing 104 Section 3 Dr. Milagros 28.11.2013
In certain countries or certain life styles, people’s lives are focused on consumption. This consumption extravaganza causes an increase in the advertisement sector and changes the way women are perceived as human beings. The sexualization and objectification of women is a result of this consumption and the rise in advertisement. This essay will be discussing the place of women in the society, the way people saw women in earlier times and how people see women contemporarily.
A commercial made for the cologne “Dior Addict” in November 2002 was an influential example on this matter. The advertisement showed a woman in her underwear, as she ravages her own body while searching for her cologne, her underwear comes off slightly showing off her body. This commercial clearly victimizes and sexualizes women. Examples like this advertisement are shown in televisions, magazines, and billboards and now on our computers since we are living in the Digital Age. Studies of advertisements in a variety of men’s, women’s, and general interest magazines have categorized women in various roles: housewife, decorative element, sex object and dependent on men (Zimmerman and Dahlberg, 2008). A person can see all these four types of women during a one-hour television break or reading a recent issue of Cosmopolitan. Kaiser Family Foundation indicates that the sexual content has come to this point in a two-year period, examining shows on CBS, NBC, TNT, USA, PBS, KTLA, HBO, Fox, and Lifetime. 68 % of the TV programs televised