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Ad campaign
By: Simran Sangha, Xavier Murphy & Stephen Mish
Lingerie for men

Simran, Xavier and I have decided that we will do the following for our product lingerie for men. The strategies that we’ve chosen were to advertise our product in several areas and carry out different ways to advertise. Firstly, we’ll design Bristol boards and place them around the city to catch the media’s attention. Secondly, if we gather enough profit, we’ll post an ad in the newspaper because that would be the cheapest way later on. After seeing a huge progressiveness and making more than average profits, and selling enough products we will then advertise on television. Television would be the best way because more people watch television then read the news paper. We will also advertise on billboards if we are allowed. The cost of advertising in a news paper is probably 1000$ depending how big the newspapers demand is. While billboards or television advertisements costs way more but at the same time it’s a way better way for presenting our product towards the media. For the duration of the newspaper will most likely be for more or less than a 1 month. The reason for this is because I find that not everybody reads the news paper daily, so by expanding the time will make sure to catch as much as the media’s attention. But the best way if we invest enough profit is getting an ad on television. By doing this, we’d be able to expose our product throughout countries and attract hundreds and thousands of people, making Lingerie For Men Inc. a world-wide name. In my opinion our product will start of advertising small and work its way up to television, that’s our goal at lingerie for men incorporations. Our lingerie costs depending on the material and model, the least expensive one will cost around 11.99$ to 23.99$ + tax. The expensive lingerie we have which has more pockets, comfort and little things to enhance your sexual experience is our Robes, averaging about $42.00 +

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