This assignment has 35 marks and is worth 5 % of your final grade and consists of 3 questions.
1. Process Strategies (10 marks)
A) Describe each of the four different process strategies in your own words.
1. Process focus is a strategy where you have a few different input varieties and many different output solutions. Every specific input situation will have a specific flexible output.
2. Repetitive focus process involves using modules (previously assembled components of a product) to complete another manufacturing process/step including combining various modules to produce many different completed options. It has less flexibility than process focus.
3. Product focus process involves using a specific facility, which focuses on the product itself, providing very little variation options. It requires specific trained individuals and is a generally a much longer process.
4. Mass Customization focus – a facility that will make a highly customized final product as per customers desires and when the customer orders rather than as per company planned schedule (BTO). It also combines the efficiency of a product focus strategy and flexibility of process focus. It may also involve modular use as per repetitive process. B) Give an example of each other than examples used on the lessons or text and state why your example has the characteristics of the particular strategy.
1. Process focus – A cable/cell/internet provider voice response system that a respondent has to communicate with depending on what they are calling about and for what reason would be an example of a process focus strategy, because you have generally labour employees that are following different scenarios and may finish with each call in many different varieties.
2. Repetitive focus – A coffee shop such as Starbucks will receive a few different products that may be combined or slightly modified to produce various options as per their menu. This is a repetitive focus, because