Adani Research Paper
1
SUMMER INTERNSHIP REPORT
(Adani Wilmar Ltd. Ahmedabad, Gujarat)
Submitted by:- Dave Shishir Roll No: 14 PGDM :- DIV A
Somlalit Institute of Management Studies
2
Title: “A comparative study of Organization, research, promotion and market presence for various products of Adani Wilmar Ltd.”
Submitted after two months Practical training as part of Curriculum of PGDBM To
Somlalit Institute of Management Studies
3
PREFACE
The importance of the project preparation has been widely accepted in the educational institutions as well in business houses. The essence of the project preparation is to have an experience of all the hardship that is faced while setting up a new enterprise.
This project allows us to apply our theoretical knowledge as well as practical know how. During this project work, we got a chance to meet many executives who gave us a platform for learning from their experiences and knowledge.
Preparing a project is a system of logic where they use their logic sense to find out all the visions of project. As a management student, this work gives the basic knowledge and concept of various managerial functions in the most useful and organized way and thus we can’t afford to avoid.
Here, we have been given study report on “Market Research and promotion of various products of Fortune Oil” as a part of our summer training project in the 1st year PGDM. In which we did a survey on edible oil and also dealt with four aspects of marketing section, which is product, price, place and promotion.
Before presenting our project that would likely call a survey rather, we would like to say it is an image of our deep practical studies to whatever we have observed and analyzed.
The purpose of writing a report is to put into work the practical training that is being imparted to us. Fundamentally the ground for preparation of the report is today’s information, cultures that requires in depth knowledge of sectors, which gives a clear
SUMMER INTERNSHIP REPORT
(Adani Wilmar Ltd. Ahmedabad, Gujarat)
Submitted by:- Dave Shishir Roll No: 14 PGDM :- DIV A
Somlalit Institute of Management Studies
2
Title: “A comparative study of Organization, research, promotion and market presence for various products of Adani Wilmar Ltd.”
Submitted after two months Practical training as part of Curriculum of PGDBM To
Somlalit Institute of Management Studies
3
PREFACE
The importance of the project preparation has been widely accepted in the educational institutions as well in business houses. The essence of the project preparation is to have an experience of all the hardship that is faced while setting up a new enterprise.
This project allows us to apply our theoretical knowledge as well as practical know how. During this project work, we got a chance to meet many executives who gave us a platform for learning from their experiences and knowledge.
Preparing a project is a system of logic where they use their logic sense to find out all the visions of project. As a management student, this work gives the basic knowledge and concept of various managerial functions in the most useful and organized way and thus we can’t afford to avoid.
Here, we have been given study report on “Market Research and promotion of various products of Fortune Oil” as a part of our summer training project in the 1st year PGDM. In which we did a survey on edible oil and also dealt with four aspects of marketing section, which is product, price, place and promotion.
Before presenting our project that would likely call a survey rather, we would like to say it is an image of our deep practical studies to whatever we have observed and analyzed.
The purpose of writing a report is to put into work the practical training that is being imparted to us. Fundamentally the ground for preparation of the report is today’s information, cultures that requires in depth knowledge of sectors, which gives a clear