Like the adaptation of Gojira into Godzilla, importing Super Sentai was a matter of economics. Saban bought the rights from Toei for a cheap price and reused footage from the Japanese show with new segments shot in America, resulting in production costs three times less than big studio productions. By reducing costs in children’s programming, he had hoped to build a company greater than Disney’s empire. The idea wasn’t new and animated titles such as Astro Boy, Speed Racer and Voltron have been imported in the past. They were true bargains whose production costs had only involved editing and dubbing. However, like Gojira, another production under the tokusatsu (literally special effects) genre, the aesthetic quality of Super Sentai was deemed by American executives to be silly, low tech and cheesy and the concept of a team that morphs into superheroes to fight aliens using martial arts and robots was too
Like the adaptation of Gojira into Godzilla, importing Super Sentai was a matter of economics. Saban bought the rights from Toei for a cheap price and reused footage from the Japanese show with new segments shot in America, resulting in production costs three times less than big studio productions. By reducing costs in children’s programming, he had hoped to build a company greater than Disney’s empire. The idea wasn’t new and animated titles such as Astro Boy, Speed Racer and Voltron have been imported in the past. They were true bargains whose production costs had only involved editing and dubbing. However, like Gojira, another production under the tokusatsu (literally special effects) genre, the aesthetic quality of Super Sentai was deemed by American executives to be silly, low tech and cheesy and the concept of a team that morphs into superheroes to fight aliens using martial arts and robots was too