Addidas Case Study
GIvInG
OUR EFFORTS TO BE A RESPONSIBLE BUSINESS IN 2007
bUILdING TRUST
Big business and sustainability
People want to buy from companies they trust to do business in the right way. Having a quality product is no longer enough.
PERFECTING TECHNIQUE
Major sporting events
In 2008 the Beijing Olympic Games and the UEFA European Football Championship™ take place. Just another busy year for the adidas Group.
ANALYSING THE dETAIL
Made in China
If China is ‘the world’s factory’, then what challenges do we face in ensuring fair, safe and healthy conditions in this part of our supply chain?
dEdICATEd TO PROGRESS
Climate change and other environmental issues
How can we curb greenhouse gas emissions? What other environmental impacts are we addressing?
OUr COrPOrAtE rEsPOnsIBIlIty PUBlICAtIOns
This review: GivinG 110% this review reflects on the efforts the adidas Group made in 2007 to be a responsible business. It discusses the social and political context for our work, covering four main topics: big business and sustainability, preparing for major sporting events, ‘Made in China’ and climate change.
WElCOME tO tHIs rEvIEW
Our Online cOrpOraTe respOnsibiliTy repOrT 2007: sTrivinG TO imprOve perfOrmance
We have made significant progress in addressing social and environmental issues as an integral part of our business, but as with our passion for sports, we continue to give 110%. Compared with ten years ago, we now have a clearer picture about how these issues influence our business.
Herbert Hainer CEO and Chairman of the Executive Board of adidas AG Building on earlier efforts to reduce the environmental footprint of our business, it was in 1997 that the adidas Group established the social and Environmental Affairs department. so this year has marked a ten-year anniversary for us. In those ten years we have established an extensive programme for managing workplace issues in our supply chain, founded on the principle that although we have
OUR EFFORTS TO BE A RESPONSIBLE BUSINESS IN 2007
bUILdING TRUST
Big business and sustainability
People want to buy from companies they trust to do business in the right way. Having a quality product is no longer enough.
PERFECTING TECHNIQUE
Major sporting events
In 2008 the Beijing Olympic Games and the UEFA European Football Championship™ take place. Just another busy year for the adidas Group.
ANALYSING THE dETAIL
Made in China
If China is ‘the world’s factory’, then what challenges do we face in ensuring fair, safe and healthy conditions in this part of our supply chain?
dEdICATEd TO PROGRESS
Climate change and other environmental issues
How can we curb greenhouse gas emissions? What other environmental impacts are we addressing?
OUr COrPOrAtE rEsPOnsIBIlIty PUBlICAtIOns
This review: GivinG 110% this review reflects on the efforts the adidas Group made in 2007 to be a responsible business. It discusses the social and political context for our work, covering four main topics: big business and sustainability, preparing for major sporting events, ‘Made in China’ and climate change.
WElCOME tO tHIs rEvIEW
Our Online cOrpOraTe respOnsibiliTy repOrT 2007: sTrivinG TO imprOve perfOrmance
We have made significant progress in addressing social and environmental issues as an integral part of our business, but as with our passion for sports, we continue to give 110%. Compared with ten years ago, we now have a clearer picture about how these issues influence our business.
Herbert Hainer CEO and Chairman of the Executive Board of adidas AG Building on earlier efforts to reduce the environmental footprint of our business, it was in 1997 that the adidas Group established the social and Environmental Affairs department. so this year has marked a ten-year anniversary for us. In those ten years we have established an extensive programme for managing workplace issues in our supply chain, founded on the principle that although we have