Adidas Ag - a World Leader in the Sporting Goods Industry
adidas-group
Philipp 21.05.2013
Inhaltsverzeichnis
1. 1.1. 1.2. 1.3. 2. 3. 4. 4.1. 4.2. 4.3. 5. History............................................................................................................................................. 4 The adidas Group at a glance ................................................................................................ 4 Adi Dassler - the man who gave adidas its name ............................................................... 5 The adidas story ....................................................................................................................... 7 What We Do ................................................................................................................................ 28 Our Mission .................................................................................................................................. 30 Brands .......................................................................................................................................... 31 adidas ....................................................................................................................................... 31 Reebok ..................................................................................................................................... 31 TaylorMade-adidas Golf ........................................................................................................ 32 Group Strategy ............................................................................................................................ 32 5.1. 5.2. 5.3. 5.4. 5.5. 5.6. 5.7. 5.8. 6. Creating long-term shareholder value ............................................................................. 33 Diverse brand portfolio ....................................................................................................... 33 Investments focused on highest-potential markets and channels
Philipp 21.05.2013
Inhaltsverzeichnis
1. 1.1. 1.2. 1.3. 2. 3. 4. 4.1. 4.2. 4.3. 5. History............................................................................................................................................. 4 The adidas Group at a glance ................................................................................................ 4 Adi Dassler - the man who gave adidas its name ............................................................... 5 The adidas story ....................................................................................................................... 7 What We Do ................................................................................................................................ 28 Our Mission .................................................................................................................................. 30 Brands .......................................................................................................................................... 31 adidas ....................................................................................................................................... 31 Reebok ..................................................................................................................................... 31 TaylorMade-adidas Golf ........................................................................................................ 32 Group Strategy ............................................................................................................................ 32 5.1. 5.2. 5.3. 5.4. 5.5. 5.6. 5.7. 5.8. 6. Creating long-term shareholder value ............................................................................. 33 Diverse brand portfolio ....................................................................................................... 33 Investments focused on highest-potential markets and channels