Adidas Brand Audit essat

ADIDAS BRAND AUDIT

Eleonora Popova
Nertila Asani Reita Hackaj Tomas Krajcovic

TABLE OF CONTENTS adidas Background .............................................................................................................. 2 Industry Background ............................................................................................................ 2 Consumer analysis............................................................................................................... 2 Brand Inventory ................................................................................................................... 3 Brand elements ................................................................................................................ 3 Brand Strategies ............................................................................................................... 4 Brand portfolio analysis .................................................................................................... 6 Competitors ..................................................................................................................... 6 PODs and POPs ................................................................................................................. 7 Brand Exploratory ................................................................................................................ 8 Brand associations ............................................................................................................ 8 Brand positioning ............................................................................................................. 8 Brand perceptions ............................................................................................................ 9 SWOT Analysis ................................................................................................................... 10 Adidas Strengths