Adidas Business Analysis

The popular three stripes logo company, Adidas was first founded in 1924, in Germany. It started out as a sportswear independent company by Rudolf Dassler and Adi and was first named Dassler Shoes. Later, Rudolf left his brother and established his own company in 1948, also known as Puma. Adi then named the company Adidas (Theshoegame.com, 2016).
Adidas three stripes has a meaning which represents the goals and aim of a mountain, that signifies the future of Adidas lying ahead. The three stripes was then engraved to the shoes in 1967 which became gradually a worldwide popularity in the year 1971. Since then they have changed the logo to the current Trefoil logo. Years later Adidas merged up with Solomon to come up with a new design that features
Politics will affect businesses in many aspect of the country government policy, All businesses that want to start up in the country should read through the country policy on opening a businesses and the rule and regulation of the country law before starting a company in any country, Any big organization starting a business in a country will all have a risk of not being successful(Businesscasestudies.co.uk, 2016). In China, salary increases in recent years for everyone in china due to the economics and big international company like Adidas was affected and decided to do their manufacturing in a lower cost country that was not too expensive in the wages to cut cost(Kaiman,
Therefore Adidas in Korea can provide for all type of age as they have different types of shoes and sport-wears for everyone and have a good impact in the Korean business market as a brand as they are known globally around the world, as Korean have a love for colors they might buy a shoe from Adidas that has different type of colors and design on the shoes as they are not afraid to have different colors as they have a carefree attitude(Yan,