Adidas Case
Adidas Case
1. To evaluate the competitive environment in which adidas launched the “mi adidas” pilot I will use the five competitive forces model.
|Competitive Force |IT Influence on Competitive Force |
|Threat of New Entrants |LOW - The main brands in the market (Nike, New Balance, and Adidas) have already |
| |launched their respective MC programs with Reebok just offering customization for|
| |running shoes. Additionally, two other brands that adopted a MC initiative have |
| |closed operations; even-though Customatix.com entered the market. |
|Bargaining Power of Buyers |HIGH – It’s easy to switch to other providers. As such, the buyer has the power |
| |to bargain for lower prices, better product, more customization, or any other |
| |characteristic; if not he is able to switch to another brand. |
|Bargaining Power of Suppliers |LOW – Adidas has the power to choose the supplier they are buying from and choose|
| |the country in which they want to produce the product. |
|Threat of Substitute Products |HIGH – The consumer can choose if he wants to use a MC shoe, but if not is |
| |willing to choose a normal shoe. Additionally several competitors offered a |
| |similar service. |
|Industrial Competitors |HIGH – There is a lot of
1. To evaluate the competitive environment in which adidas launched the “mi adidas” pilot I will use the five competitive forces model.
|Competitive Force |IT Influence on Competitive Force |
|Threat of New Entrants |LOW - The main brands in the market (Nike, New Balance, and Adidas) have already |
| |launched their respective MC programs with Reebok just offering customization for|
| |running shoes. Additionally, two other brands that adopted a MC initiative have |
| |closed operations; even-though Customatix.com entered the market. |
|Bargaining Power of Buyers |HIGH – It’s easy to switch to other providers. As such, the buyer has the power |
| |to bargain for lower prices, better product, more customization, or any other |
| |characteristic; if not he is able to switch to another brand. |
|Bargaining Power of Suppliers |LOW – Adidas has the power to choose the supplier they are buying from and choose|
| |the country in which they want to produce the product. |
|Threat of Substitute Products |HIGH – The consumer can choose if he wants to use a MC shoe, but if not is |
| |willing to choose a normal shoe. Additionally several competitors offered a |
| |similar service. |
|Industrial Competitors |HIGH – There is a lot of