Adidas Mission Statement
Student: Hussein Suleiman Studentnumber: 513056 Company: Adidas
Date: 24-09-2010 Course: Management and Organisation Lecturer: Drs. J.A.A. Kloosterman Day of class: Thursday Class: 3IBM1
Student: Hussein Suleiman, Studentnumber: 513056, Group: 3IBM1 Company: Adidas
Adidas Adidas is a name that stands for competence in all sectors of sport around the globe. The vision of company founder Adolf (“Adi”) Dassler has long become reality and his corporate philosophy the guiding principle for successor generations. The idea was as simple as it was brilliant. Adi Dasslerʼs aim was to provide every athlete with the best possible equipment. It all began in 1920, when Adi Dassler made his first shoes using the few materials available after the First World War. Today, the Adidas product range extends from footwear and apparel to accessories for all kinds of different sports. The key priorities are: running, football, basketball and training.2 As the #2 maker of sporting goods worldwide behind NIKE, Adidas has inked deals with football and basketball athletes, as well as the New York Yankees, and it serves golfers through its TaylorMade-adidas Golf. The company operates some 2,200 retail locations under the Adidas and Reebok banners. Adidas expanded its business and breadth when it bought Reebok for some $3.8 billion. According to Yahoo Adidas is categorized in the Consumer Goods, Textile - Apparel Footwear & Accessories industry.3 Mission Statement Adidas strives to be the global leader in the sporting goods industry with sports brands built on a passion for sports and a sporting lifestyle. We are dedicated to consistently delivering outstanding financial results. We are innovation and design leaders who seek to help athletes of all skill levels achieve peak performance with every product we bring to market. We are consumer focused and therefore we
Date: 24-09-2010 Course: Management and Organisation Lecturer: Drs. J.A.A. Kloosterman Day of class: Thursday Class: 3IBM1
Student: Hussein Suleiman, Studentnumber: 513056, Group: 3IBM1 Company: Adidas
Adidas Adidas is a name that stands for competence in all sectors of sport around the globe. The vision of company founder Adolf (“Adi”) Dassler has long become reality and his corporate philosophy the guiding principle for successor generations. The idea was as simple as it was brilliant. Adi Dasslerʼs aim was to provide every athlete with the best possible equipment. It all began in 1920, when Adi Dassler made his first shoes using the few materials available after the First World War. Today, the Adidas product range extends from footwear and apparel to accessories for all kinds of different sports. The key priorities are: running, football, basketball and training.2 As the #2 maker of sporting goods worldwide behind NIKE, Adidas has inked deals with football and basketball athletes, as well as the New York Yankees, and it serves golfers through its TaylorMade-adidas Golf. The company operates some 2,200 retail locations under the Adidas and Reebok banners. Adidas expanded its business and breadth when it bought Reebok for some $3.8 billion. According to Yahoo Adidas is categorized in the Consumer Goods, Textile - Apparel Footwear & Accessories industry.3 Mission Statement Adidas strives to be the global leader in the sporting goods industry with sports brands built on a passion for sports and a sporting lifestyle. We are dedicated to consistently delivering outstanding financial results. We are innovation and design leaders who seek to help athletes of all skill levels achieve peak performance with every product we bring to market. We are consumer focused and therefore we