ADL 41 Advertising And Sales Promotion Assignment
Amity Center for eLearning
J-Block, Amity Campus
Sec-44, NOIDA (UP)
India 201303
ASSIGNMENTS
ADL - 41: ADVERTISING AND SALES PROMOTION
Subject Name & Code
:
Study Centre
:
Permanent Enrollment Number (PEN):
Date
:
Advertising and Sales Promotion
ASSIGNMENT INSTRUCTIONS:
1. Students are required to submit three assignments
ASSIGNMENT
Assignment A
Assignment B
Assignment C
DETAILS
Five Subjective Questions
Three Subjective Questions + Case Study
Forty Objective Questions
MARKS
10
10
10
2.
3.
4.
5.
Total weightage given to these assignments is 30%.(40% when no PCP*)
All assignments are to be completed in your own hand writing/ typed.
All questions are required to be attempted.
All the three assignments are to be completed by due dates (specified from time to time) and mailed/given by hand for evaluation at the ACeL office Noida/your Study Centre.
6. The evaluated assignments can be collected from your study centre/ACeL office after six weeks. Thereafter, these will be destroyed at the end of each semester.
Signature
Date
(
:
:
_________________________
_________________________
) Tick mark in front of the assignments submitted
Assignment 'A'
Assignment 'B'
*Assignment A & B – each 15 marks
Assignment C-10 marks
Copyright © 2004. Amity.
Assignment 'C'
ADL - 41: ADVERTISING AND SALES PROMOTION
Assignment - A
Total Marks: 10
1. Explain Push and Pull promotional strategies? Discuss which suits best for McDonald.
2. Discuss the role of advertising agency in big market players like Coke and Pepsi?
3. Define market segmentation and product life cycle?
4. Write short notes (on any three of the following)
(a) Target Marketing
(b) Sales promotion
(c) Direct Marketing
(d) Trade Promotions
(e) Market Positioning
5. “Internet is the best source of media of New Millennium”. Do you agree? Discuss.
Assignment - B
Total Marks: 10
1. Creativity in advertising is the ability to produce original ideas. Discuss its importance.
2. Discuss the strategy for promotion and
J-Block, Amity Campus
Sec-44, NOIDA (UP)
India 201303
ASSIGNMENTS
ADL - 41: ADVERTISING AND SALES PROMOTION
Subject Name & Code
:
Study Centre
:
Permanent Enrollment Number (PEN):
Date
:
Advertising and Sales Promotion
ASSIGNMENT INSTRUCTIONS:
1. Students are required to submit three assignments
ASSIGNMENT
Assignment A
Assignment B
Assignment C
DETAILS
Five Subjective Questions
Three Subjective Questions + Case Study
Forty Objective Questions
MARKS
10
10
10
2.
3.
4.
5.
Total weightage given to these assignments is 30%.(40% when no PCP*)
All assignments are to be completed in your own hand writing/ typed.
All questions are required to be attempted.
All the three assignments are to be completed by due dates (specified from time to time) and mailed/given by hand for evaluation at the ACeL office Noida/your Study Centre.
6. The evaluated assignments can be collected from your study centre/ACeL office after six weeks. Thereafter, these will be destroyed at the end of each semester.
Signature
Date
(
:
:
_________________________
_________________________
) Tick mark in front of the assignments submitted
Assignment 'A'
Assignment 'B'
*Assignment A & B – each 15 marks
Assignment C-10 marks
Copyright © 2004. Amity.
Assignment 'C'
ADL - 41: ADVERTISING AND SALES PROMOTION
Assignment - A
Total Marks: 10
1. Explain Push and Pull promotional strategies? Discuss which suits best for McDonald.
2. Discuss the role of advertising agency in big market players like Coke and Pepsi?
3. Define market segmentation and product life cycle?
4. Write short notes (on any three of the following)
(a) Target Marketing
(b) Sales promotion
(c) Direct Marketing
(d) Trade Promotions
(e) Market Positioning
5. “Internet is the best source of media of New Millennium”. Do you agree? Discuss.
Assignment - B
Total Marks: 10
1. Creativity in advertising is the ability to produce original ideas. Discuss its importance.
2. Discuss the strategy for promotion and