Adrenaline Air Sports Problem Statement
Executive Summary
Problem Statement
What strategies should Adrenaline Air Sports implement in order to stay competitive in the region and ensure the sustainable profit growths?
Purpose Statement
The purpose of this report is to analyze the current market situation of the company and to recommend courses of action to address the question raised above.
Alternative Courses of Action
1. Continue the business
2. Discontinue the business
Methods of Analysis
SWOT Analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. The Five Forces model of Porter is an outside-in business unit strategy tool that is used to make an analysis of the attractiveness (value...) of an industry structure. The Competitive Forces analysis is made by the identification of 5 fundamental competitive forces. Traditional strategy models, such as Michael Porter's five forces model, focus on the company's external competitive environment. Most of them do not attempt to look inside the company.
Conclusion
The company should continue the business and they must define a target market to have a clear market position and also to establish competitive advantage. For Adrenaline Air Sports to build competitive advantage, the recommendations stated below will greatly improve the company's growth.
Recommendations
1. Advertise on sports and extreme sports TV channels. This would likely attract sports-minded viewers to try out the company's service. This would be more effective than advertising on the yellow pages.
2. The company should consider on investing on a bigger plane that could take more people on the air at higher altitudes in less time. Higher turnover means higher profits.
3. The company should also consider on hiring full time workers. If there are things that are needed to be done right away, there is a workforce that could immediately act on it.
4.
Problem Statement
What strategies should Adrenaline Air Sports implement in order to stay competitive in the region and ensure the sustainable profit growths?
Purpose Statement
The purpose of this report is to analyze the current market situation of the company and to recommend courses of action to address the question raised above.
Alternative Courses of Action
1. Continue the business
2. Discontinue the business
Methods of Analysis
SWOT Analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. The Five Forces model of Porter is an outside-in business unit strategy tool that is used to make an analysis of the attractiveness (value...) of an industry structure. The Competitive Forces analysis is made by the identification of 5 fundamental competitive forces. Traditional strategy models, such as Michael Porter's five forces model, focus on the company's external competitive environment. Most of them do not attempt to look inside the company.
Conclusion
The company should continue the business and they must define a target market to have a clear market position and also to establish competitive advantage. For Adrenaline Air Sports to build competitive advantage, the recommendations stated below will greatly improve the company's growth.
Recommendations
1. Advertise on sports and extreme sports TV channels. This would likely attract sports-minded viewers to try out the company's service. This would be more effective than advertising on the yellow pages.
2. The company should consider on investing on a bigger plane that could take more people on the air at higher altitudes in less time. Higher turnover means higher profits.
3. The company should also consider on hiring full time workers. If there are things that are needed to be done right away, there is a workforce that could immediately act on it.
4.