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1) This ads is trying to sell a new product by Rimmel. The ad makers use of red and black coloring attracts the attention of people to the ad immediately. There are also uses of different size fonts and bolding certain words in order to emphasize meaning such as “NEW EXTREME BLACK MAGNIF EYES MASCARA.” This use of all caps and highlight in red catches the reader attention to the description of what this new product is. The ad makers also uses statistics listed on the bottom saying “70% more VERTICAL LASHES…” Again the ad makers uses caps in order to emphasize important parts of the information the company wants readers to know about their new product. The use of statistics show home much more of an improvement their product is over earlier