Ads Are Misleading
"Advertisements are boring, useless and often misleading.How far do you agree with this opinion” Advertisement is highly developed nowadays. To some extent nature itself advertises her wares, for instance, the colour and smell of flowers is nothing but advertisement to attract the attention of insects and birds and the promise of honey is the gift.
Advertising is one of the media to draw the attention of the public and to educate them regarding a particular product. This is called the psychology of persuasion in converting people to a way of life or thinking. For example, to introduce a new drink, it is not enough if the product is good, the public should be made to realize its existence. The manufacturer adopts subtle ways of advertising. It must appeal visually. Since advertisement has become very important and the methods used are many, it has become a very professionalized trade today. In fact advertising agencies do good business. Since they employ specialists like artists and script writers, the advertiser can have expert service at a price.
There are hundreds of ways of advertising. Generally they may have visual, audio and audiovisual Perhaps one of the most popular medium of advertisements is the newspaper, since they reach a very wide section of the public. Some products are advertised throughout the year and they generate a source of income for the newspaper. Here the picture and the script play a very important part. Nowadays small gifts like key chains, purses, table wares and so on are used to advertise.
If the same advertisements are issued for too long they become boring. The advertiser knows this, so he changes the mode of advertisement from time to time. Either the pictures may be changed or the script. Sometimes subtle sex appeal is thrown in by advertising agencies. Whether this is ethically correct is a debatable point.
Of course there are advertisements which are really misleading. Some medicines that are advertised claim to be
Advertising is one of the media to draw the attention of the public and to educate them regarding a particular product. This is called the psychology of persuasion in converting people to a way of life or thinking. For example, to introduce a new drink, it is not enough if the product is good, the public should be made to realize its existence. The manufacturer adopts subtle ways of advertising. It must appeal visually. Since advertisement has become very important and the methods used are many, it has become a very professionalized trade today. In fact advertising agencies do good business. Since they employ specialists like artists and script writers, the advertiser can have expert service at a price.
There are hundreds of ways of advertising. Generally they may have visual, audio and audiovisual Perhaps one of the most popular medium of advertisements is the newspaper, since they reach a very wide section of the public. Some products are advertised throughout the year and they generate a source of income for the newspaper. Here the picture and the script play a very important part. Nowadays small gifts like key chains, purses, table wares and so on are used to advertise.
If the same advertisements are issued for too long they become boring. The advertiser knows this, so he changes the mode of advertisement from time to time. Either the pictures may be changed or the script. Sometimes subtle sex appeal is thrown in by advertising agencies. Whether this is ethically correct is a debatable point.
Of course there are advertisements which are really misleading. Some medicines that are advertised claim to be