Ads Conveys Social Message

ANNEXURE I
Questionnaire

A study on Consumer attitude and perception towards advertisements for social messages in Red Pepper Media.

Note: Please proceed only if you watch advertisements. If you do not, then kindly return the blank questionnaire.

NAME

Q1. Gender? Male Female

Q2. Which age group do you belong to? 21 years 30 years 31 years 40 years 41 years 50 years

Q3. Which monthly household income group do you belong to? Rs. 15,000 Rs. 25,000 Rs. 50,000 Greater than Rs. 50,000

Q4. Could you please tell me the amount of time spent by you daily on watching TV ? (Please select one answer) Less than 1 hour 1-2 hours 3-4 hours More than four hours

Q5. What is your attitude towards watching TV advertisements? (Please select one answer)

I surf the channel when advertisements are aired

I watch the advertisements because they are aired

I consciously watch advertisements

Q6.Have you seen any ads in TV that convey social messages?

Yes No

Q7. Which social cause organizations ad do you remember?

Q8. Does any of the social message ads created an impact on you? Yes No If yes, Mention…………………………………..

Q9. Are you involved in any of the social cause? Yes No If yes, Mention…………………………………..

Q10. If yes state whether you have joined in particular social cause after seeing their ads?

Yes No

Q11. Which of the social messages do you remember through ads from the following?

Conserve Fuel (switch off the car at the signal) Child education Teach for India Save trees Eye donation Others(please specify) ________________________

Q12. What aspect of the social ads that you have seen do you recall?

Strongly Disagree Disagree Neutral Agree Strongly Agree
I remember the cause they are associated with 1 2 3 4 5
I remember the social message 1 2 3 4 5
I remember the