Ads for Aids

Ads for Aids There are over a million successful marketing campaigns in the world, but the question is, what makes them so successful and why do people donate and feel so drawn to such campaigns? The answer, is grabbing the attention or sympathy of a potential buyer or client. Being able to do such things requires including things that may relate to ones life but also something that makes people think that their lives will be better if they associate themselves with a product or organization. HIV/ Aids are two of the biggest medical issues in today’s society. HIV which stands for human immunodeficiency virus is a virus that weakens the immune system and makes it harder to fight off diseases and cancers (WebMD). Every day, 700 babies are born with HIV and in the past 30 years, HIV/AIDS has killed more than 36 million people (red). Project (Red) and loveLife are two Aids ad campaigns that raise awareness and solutions to the Aids epidemic. Project (Red), founded by Bono and Bobby Shriver, is a foundation made to get people involved with the fight against Aids by donating and buying products, to fund the foundation to buy medication and provide better living situations for the victims of Aids and HIV. LoveLife, on the other hand, is a foundation that deals hands on with potential victims in South Africa. LoveLife, directed by David Harrison, is a foundation that gives young adults the opportunity to learn about Aids and also protected sex. Being a nonprofit organization, loveLife sets up recreational centers called “Y-Centers” that gives young adults the chance to learn new things and be introduced to new opportunities. Both marketing campaigns give the opportunity to prevent and even cure the horrible medical epidemic of HIV/Aids. The best ways market campaigns can bring attention to a huge medical crisis like Aids, is to increase awareness, provide a forum for open conversation and promote activism.