Advanced Marketing Managment Task
ADEMOLA OLUTOSIN ONASHILE Innovation of Employee’s Leave Process Using the SAP System (A Case Study of Oceanic Bank Int’l Plc., Nigeria)
Term paper
Fall 2014
Business School, Seinäjoki Masters of Business Administration
Advanced Marketing Management
SEINÄJOKI UNIVERSITY OF APPLIED SCIENCES
Term Paper abstract
Faculty: Seinäjoki Business School
Degree programme: Master of Business Administration
Specialisation: Advanced Marketing Management
Author: Ademola Olutosin Onashile
Title of Thesis: Innovation of Employee’s Leave Process Using the SAP System
Supervisor: Mäkeläinen, Ville-Pekka
Year: 2014 Number of pages: 25 Number of appendices: 0
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This paper is written furtherance to series of class and group works done under the course: Advanced Marketing Management which is an MBA course and the view point is innovation of a certain process or service or product of an organization and show casing its marketing management perspective.
Therefore, the author is dwelling on the innovation of the leave process of a particular Nigerian bank namely Oceanic Bank Int’l plc. Hence, the paper tends to sequentially take the case from introduction, focusing on the Everett M.Rogers’ diffusion of innovation as its theoretical framework. It gives numerous definitions of Human Resource Management (HRM) and the needs for HR in organzations. It also explains in a nutshell the SAP technology and its benefits.
Lastly, the paper shows the category of adopters in the Nigerian banking industry under which the Oceanic Bank Int’l plc exists and also the rate of innovation diffusion of the newly adopted leave request which could help the top management determine its marketability.
Keywords: Innovation, Diffusion, Leave, Automation, Human Resource
TABLE OF CONTENTS
Thesis abstract 1 table of contents 2
Abbreviations 3
Tables and figures 4
1 INTRODUCTION 5
2
Term paper
Fall 2014
Business School, Seinäjoki Masters of Business Administration
Advanced Marketing Management
SEINÄJOKI UNIVERSITY OF APPLIED SCIENCES
Term Paper abstract
Faculty: Seinäjoki Business School
Degree programme: Master of Business Administration
Specialisation: Advanced Marketing Management
Author: Ademola Olutosin Onashile
Title of Thesis: Innovation of Employee’s Leave Process Using the SAP System
Supervisor: Mäkeläinen, Ville-Pekka
Year: 2014 Number of pages: 25 Number of appendices: 0
_________________________________________________________________
This paper is written furtherance to series of class and group works done under the course: Advanced Marketing Management which is an MBA course and the view point is innovation of a certain process or service or product of an organization and show casing its marketing management perspective.
Therefore, the author is dwelling on the innovation of the leave process of a particular Nigerian bank namely Oceanic Bank Int’l plc. Hence, the paper tends to sequentially take the case from introduction, focusing on the Everett M.Rogers’ diffusion of innovation as its theoretical framework. It gives numerous definitions of Human Resource Management (HRM) and the needs for HR in organzations. It also explains in a nutshell the SAP technology and its benefits.
Lastly, the paper shows the category of adopters in the Nigerian banking industry under which the Oceanic Bank Int’l plc exists and also the rate of innovation diffusion of the newly adopted leave request which could help the top management determine its marketability.
Keywords: Innovation, Diffusion, Leave, Automation, Human Resource
TABLE OF CONTENTS
Thesis abstract 1 table of contents 2
Abbreviations 3
Tables and figures 4
1 INTRODUCTION 5
2
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