In the open- market economy, wars among companies or corporation are becoming sharper and sharper. Goods and services are available in the market, which makes customers puzzle to choose. At that time, advertising was born to do its duty in sale.It has both advantages and disadvantages.
Nobody denies the positive aspects of advertising. First, advertising is informative. Through advertisements, it tells us about useful new products. They brighten life with music and colour. They increase demand, stimulate industry and keep prices down. In addition, advertising plays an important role in generating the awareness of a company and attracting customers to buy its goods.
Nevertheless, advertising still has disadvantages. Large corporations do not compete with the quality or price of their products, they compete through their advertising. Therefore, people are literally bombarded with ads each day from such sources as T.V, radio, newspapers and billboards. Besides, the advertising industry itself is not honest enough to tell the truth about the quality of goods, Which misleads customers to use low- quality products.
On the whole, whether for or against advertising, most people would agree that some kind of watch- dog body appointed by the government or by the advertising industry itself is necessary to maintain standards of honesty an to discourage the more blatant types of misleading advertisements.
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