Advantages and disadvantages for organisations in using secondary information
Coursework
Trends in tourism for the United Kingdom
Valeriya Nikolaenko
100MKT
8th of March 2015
Contents:
1. Advantages and disadvantages for organisations in using secondary information………3
2. The consumption of UK tourism by Russian market…………………………………….5
2.1 Visa………………………………………………………………………………………5
2.2 How to get to England…………………………………………………………………..6
2.3 Weather…………………………………………………………………………………..6
2.4 How to travel around the country………………………………………………………..6
2.5 Activities in England…………………………………………………………………….7
2.6 Place to stay…………………………………………………………………….………..8
3. The potential implications for the UK tourism industry…………………………………9
3.1 Demographic factors……………………………………………………………………..9
3.2 Social factors……………………………………………………………………………10
3.3 Economic factors………………………………………...………………………………10
3.4 Cultural factors…………………………………………………………………………..10
4. Reference………………………………...……………………………………...……11-12
1.Advantages and disadvantages for organisations in using secondary information
Secondary information - information already exists, already collected for other purposes.
The study is better to start with the collection of secondary data, because they serve as the starting point of the study, cheaper and more accessible. The secondary sources of information include:
- Internal data (the profit and loss account. The balance sheet reports, indicators of life, reports of previous studies);
- External data (publication of state institutions, books. Commercial information). Marketing research begins with the collection of primary data in the case where the secondary, necessary for the investigation, there is no data available or out of date.
The main sources of foreign secondary information include:
1) Reference books on the market situation, trends and challenges of its development;
2) Government regulations (documents), directly or indirectly affecting the state of the market.
3) Records of production and economic
Trends in tourism for the United Kingdom
Valeriya Nikolaenko
100MKT
8th of March 2015
Contents:
1. Advantages and disadvantages for organisations in using secondary information………3
2. The consumption of UK tourism by Russian market…………………………………….5
2.1 Visa………………………………………………………………………………………5
2.2 How to get to England…………………………………………………………………..6
2.3 Weather…………………………………………………………………………………..6
2.4 How to travel around the country………………………………………………………..6
2.5 Activities in England…………………………………………………………………….7
2.6 Place to stay…………………………………………………………………….………..8
3. The potential implications for the UK tourism industry…………………………………9
3.1 Demographic factors……………………………………………………………………..9
3.2 Social factors……………………………………………………………………………10
3.3 Economic factors………………………………………...………………………………10
3.4 Cultural factors…………………………………………………………………………..10
4. Reference………………………………...……………………………………...……11-12
1.Advantages and disadvantages for organisations in using secondary information
Secondary information - information already exists, already collected for other purposes.
The study is better to start with the collection of secondary data, because they serve as the starting point of the study, cheaper and more accessible. The secondary sources of information include:
- Internal data (the profit and loss account. The balance sheet reports, indicators of life, reports of previous studies);
- External data (publication of state institutions, books. Commercial information). Marketing research begins with the collection of primary data in the case where the secondary, necessary for the investigation, there is no data available or out of date.
The main sources of foreign secondary information include:
1) Reference books on the market situation, trends and challenges of its development;
2) Government regulations (documents), directly or indirectly affecting the state of the market.
3) Records of production and economic
References: Average Salary, 2015. reed.co.uk. [online] Available at: http://www.reed.co.uk/average-salary [Accessed at 7/03/2015] Cheng, Hui G Couch Surfing logo, 2015. Couch Surfing. [online] Available at: https://www.couchsurfing.com/dashboard [Accessed at 7/03/2015] GOV.UK ,2014 Heathrow Airport logo, 2015 Heathrow Airport. [online] Available at: http://www.heathrowairport.com [Accessed at 7/03/2015] United Kingdom Top things to do in England, 2015, TripAdvisor. [online] Available at http://www.tripadvisor.co.uk/Attractions-g186217-Activities-England.html [Accessed at 6/03/2015] Heathrow Airport, 2015 Inbound Tourism, 2014. Visit Britain. [Online] Available at: http://www.visitbritain.org/insightsandstatistics/inboundtourismfacts/ [Accessed at 7/03/2015] Jazz Tour, 2014. How to get to England, [online] Available at: http://www.jazztour.ru/united_kingdom/how_to_get/ [Accessed at 5/03/2015] Met Office, 2014