Technology in Modern Communication
Communication is needed for decision making, co-ordination, control and planning. Communication is required for processing information in the accounting department, finance department, personnel department, establishment, of public relations, sales department, market research, production department, purchase department etc. Communication with the government, shareholders and prospective investors, customers etc. is also required for the day to day functioning of the business concern. Conventional process of communication is not sufficient to meet the multidimensional needs of the business enterprises. So, the need for modern communication technology emerges to meet the desired need of modern business enterprises. Worldwide communication has been facilitated by the electronic transmission of data which connects individuals, regardless of geographic location, almost instantly.
Definition of Electronic Communication
Communication using electronic media known as electronic communication. Such communication allows transmission of message or information using computer systems, fax machine, e-mail, tele or video conferencing and sate lite network. People can easily share conversation, picture, image, sound, graphics, maps, interactive software and thousands of things for the development of electronic communication. Due to electronic technology, jobs, working locations and cultures are changing and therefore people can easily access to worldwide communication without any physical movement.
L.C. Bovee and Others said, “Electronic communication is the transmission of information using advanced techniques such as computer moderns, facsimile machines, voice mail, electronic mail, teleconferencing, video cassettes, and private television networks.”
Advantages of Electronic Communication
The following points highlight on the advantages of electronic communication:
1. Speedy