Advantages and Disadvantages of Ford Motors in Building a Social Networking Plan.
Advantages and disadvantages of Ford Motors in building a social networking plan.
Table of Contents
1.Introduction3
2.Main Findings3
2.1 Ford Motors Social Presence3-4
2.2 Current Social Activities4
2.3 Other Online and offline Marketing Channels4
2. Advantages and Disadvantages of Ford Motors Social Presence4-5
3. ANALYSIS5-6
3.1 Strategies to improve customer engagement 6-7
4. CONCLUSION7
5. REFERENCES8
6. APPENDICIES9-18
1. INTRODUCTION
This report is going to assess the advantages and disadvantages of Ford Motors in building a social networking plan. Firstly, a brief explanation of Ford motors nature of the business and the type of social networking channels they use. Next, the advantages and disadvantages of Ford Motors social networking presence and their current social activities and their successes. This will be compared to there competitors to measure how well there are doing compared to their competitors and why. The report will then move on to provide strategies of how the business can use to continue to embrace their social media presence along an analysis of each strategy and how it is going to help with customer engagement. Lastly conclusion will summarise the logical outcomes of Ford social presence. 2. MAIN FINDINGS.
Ford Motors Company is a worldwide multinational company that sells commercial cars under the brand Ford and luxury cars under the brand Lincoln. Henry Ford founded the company June 16, 1903. Ford focuses on accelerating the development of new products that customers want and value is a key component of the One Ford plan. From fun-to-drive, fuel-efficient cars to versatile, capable utility vehicles and tough, durable trucks that work harder and last longer, Ford offers a full line of high-quality products with global appeal (Ford, 2012).
2.1. FORD MOTORS SOCIAL PRESENCE.
Ford motors maintain a number of social networks, Twitter, Facebook, Youtube and Flickr. They have over ten facebook pages but the most prominent are
Table of Contents
1.Introduction3
2.Main Findings3
2.1 Ford Motors Social Presence3-4
2.2 Current Social Activities4
2.3 Other Online and offline Marketing Channels4
2. Advantages and Disadvantages of Ford Motors Social Presence4-5
3. ANALYSIS5-6
3.1 Strategies to improve customer engagement 6-7
4. CONCLUSION7
5. REFERENCES8
6. APPENDICIES9-18
1. INTRODUCTION
This report is going to assess the advantages and disadvantages of Ford Motors in building a social networking plan. Firstly, a brief explanation of Ford motors nature of the business and the type of social networking channels they use. Next, the advantages and disadvantages of Ford Motors social networking presence and their current social activities and their successes. This will be compared to there competitors to measure how well there are doing compared to their competitors and why. The report will then move on to provide strategies of how the business can use to continue to embrace their social media presence along an analysis of each strategy and how it is going to help with customer engagement. Lastly conclusion will summarise the logical outcomes of Ford social presence. 2. MAIN FINDINGS.
Ford Motors Company is a worldwide multinational company that sells commercial cars under the brand Ford and luxury cars under the brand Lincoln. Henry Ford founded the company June 16, 1903. Ford focuses on accelerating the development of new products that customers want and value is a key component of the One Ford plan. From fun-to-drive, fuel-efficient cars to versatile, capable utility vehicles and tough, durable trucks that work harder and last longer, Ford offers a full line of high-quality products with global appeal (Ford, 2012).
2.1. FORD MOTORS SOCIAL PRESENCE.
Ford motors maintain a number of social networks, Twitter, Facebook, Youtube and Flickr. They have over ten facebook pages but the most prominent are
References: Chase, L. (2012). Social Media Marketing Tactics from Ford 's Scott Monty. Available at: http://www.wdfm.com/marketing-viewpoints/ford-social-media.php. [Accessed: 27th November, 2012]. Hensel, M. (2012). Ford Motors Is Conquering Social Media In A Big Way. Available at: http://www.brandingpersonality.com/ford-motors-is-conquering-social-media-in-a-big-way/. [Accessed: 26th November, 2012]. IDEO. (2011). Five Companies That Mastered Social Media’s Branding Potential. Available at: http://www.fastcodesign.com/1663494/ideo-five-companies-that-mastered-social-medias-branding-potential. [Accessed: 20th November, 2012]. Johnson, B. (2011). Ford has seen a gradual decrease in ad spend since 2005, investing £33.4m last year. Available at: http://www.bradtop100.co.uk/04-Automotive/04-ford-motor-company-ltd. [Accessed 26th November, 2012]. Mullaly, A. (2012). One team, One goal. Available at: http://corporate.ford.com/our-company. [Accessed: 13th November, 2012]. Safko, L (2012). THE SOCIAL MEDIA BIBLE. 3rd ed. New Jersey: Innovative thinking, LLC. 590. Safko, L (2012). THE SOCIAL MEDIA BIBLE. New Jersey: Innovative thinking, LLC. 5.