Preview

advent case

Satisfactory Essays
Open Document
Open Document
642 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
advent case
What was Advents initial strategy
1.Corporate strategy: manufacturing specialized electronic products for home entertainment use, focus on specialized areas of the audio market.
2.Business strategy: Company is using differentiation focus strategy, consider innovation and quality are the key elements.
3.Facilitate differentiation strategy: Advent use existing innovations.
4.Marketing and distribution strategy: Marketing management is an autonomous activity which emphasis on “ continually optimizing its position” through production efficiency and rapid response to daily marketing problems rather than responding to a long-range plan.
What are Advents strengths and weaknesses
Strengths
1.With the centralized structure, the company could make quick decisions as long as the company was small.
2.Advent had operated in market with almost no competition.
3.The experience, knowledge and reputation of Mr. Kloss - president of the company.
4.Strong innovative capabilities and internal-external scanning mechanisms helped the company to continuously add more unique features to exisiting producs and reap the first mover advantage.
5.Since the 5 main product of the company were developed in sequence sticking on audio field, company’s knowledge was cumulatively accumulated.
Weaknesses
1.Product development was mostly based on one person’s decision.
2.Products of the company were not based on market needs so ti was more risky than those based on customers’ expectations.
3.Production itself was typical of the small manufacturers in the industry.
4.Since Advent mostly bought technology for product development from others, it is quite difficult to guarantee if that technology could be really adjusted to fit Advent product innovation purpose.
What are Advents Distinctive Technological Competencies
1.Ability to aggregate existing components in response to a perceived customer need.
2.Ability to leverage knowledge and sensitivity to market trend, technological progress.

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Case: K&H Innovations

    • 396 Words
    • 2 Pages

    First, for the analysis of consumer market in Business Environment part, although they deeply analyzes speaker market, the market of microphones is hardly discussed which has been mentioned as one of consumer applications in Business Overview part. So I'd like to add this part into this business plan.…

    • 396 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Gap Case Analysis

    • 2921 Words
    • 12 Pages

    * See Exhibit 1- Product Innovation (pg. 3-4) and Exhibit 4- Key Success Factors (pg. 8)…

    • 2921 Words
    • 12 Pages
    Powerful Essays
  • Satisfactory Essays

    Strategies: The Company’s overall strategy is enhancing the core, extending the business and expanding the market. The 3E are consistent with each other.…

    • 394 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Garmin Ltd Executive Summary

    • 9531 Words
    • 39 Pages

    future products rather than lagging behind competitors in its industry. It is not only evident…

    • 9531 Words
    • 39 Pages
    Powerful Essays
  • Powerful Essays

    The entities financial performance is driven by a clear mission, and a strong marketing strategy consisting of:…

    • 4185 Words
    • 17 Pages
    Powerful Essays
  • Good Essays

    1. Discuss the specific generic business-level strategies and corporate-level strategies used by the company to compete in the industry.…

    • 901 Words
    • 4 Pages
    Good Essays
  • Good Essays

    A differentiation strategy aimed at increasing the value customers perceive in an organization’s goods and services usually succeeds the value customers perceive in an organization’s goods and services usually succeeds best in a flexible structure with a culture that values innovation.…

    • 1959 Words
    • 8 Pages
    Good Essays
  • Satisfactory Essays

    Case Study

    • 642 Words
    • 3 Pages

    1. Using information in the chapter, what kinds of decision-making errors and biases do you think may have led its managers to grow the size of the company so much and to add so many brands that the company became too complex to control?…

    • 642 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Case Study: Bose

    • 962 Words
    • 4 Pages

    When identifying competitors’ strategies, Bose may particularly look at those competitors who are also in the audio equipment industry and following the same or a similar strategy, called a strategic group. These competitors in a strategic group are Bose’s key competitors. Bose can succeed only if it develops strategic advantages over these competitors. Facing these key competitors, Bose needs to know all dimensions of their strategies such as how each competitor delivers value to its customers, each competitor’s product quality, features, and mix; customer services; pricing policy; distribution coverage; sales force strategy; and advertising and sales promotion programs. Bose also needs to know the details of each competitor’s manufacturing, purchasing, financial and R&D as well. Based on Bose’s philosophy, it may…

    • 962 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Tui & Hifi

    • 473 Words
    • 2 Pages

    On the one hand, these firms do have the right strengths to take advantage of the opportunities in the market. Indeed, we analyzed that these firms tried to develop new products in order to deal with the rapid growth in sales of audio and video products. Moreover, they have a good engineered department which tends to improve the quality of products with the aim of catching the rapid growth in sales of digital music for example. So these specialist hi-fi firms have to evolve towards new audio...…

    • 473 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    The initial strategy of the advent corporation was the intention of making products that were significantly different from other company's products. Advent was an enterprise committed to the design and manufacturing of superior quality and high-performance products. Instead of competing directly with the experienced players in the market, Advent had the original intent to play it safe. The Advent Corporation had the idea of tapping the unexploited 5% of the home entertainment market which was less competitive. Kloss soon realized that The Advent Corporation audio business contained the technology that would support Advent's long-term goals. The corporation was not content with its current position in the market so they decided to branch out to a different market sector of innovative products, the big screen TV being one of them.…

    • 302 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Mkt 421 Marketing Paper

    • 800 Words
    • 4 Pages

    Marketing is about identifying and meeting human and social needs. Marketing is about meeting needs profitability. Marketing management is considered to some as an art and science of choosing target markets and getting, maintain, and increasing customers thorough creating, delivering, and communicating superior customer value (Kotler & Keller, 2009). Marketing can also be the act of buying and selling in a market or the commercial functions involved in transferring goods from the producer to the consumer. Marketing are the activities that direct a flow of goods and services from the manufacturer to the customers or consumers (Answers.com, 2010).…

    • 800 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Havainas_Summary Case

    • 361 Words
    • 2 Pages

    Company’s main competitive advantage: differentiation, diversification and innovation of the product as well as it’s brand.…

    • 361 Words
    • 2 Pages
    Good Essays
  • Good Essays

    WInning or longitivity

    • 904 Words
    • 3 Pages

    The old adage “if it’s not broke, don’t fix it” is not applicable for the current competitive world. Even though the company is producing a satisfactory and the best product in the market it is high-risk for the company to go on with the same product. It is very important for the company to continuously innovate the current product to exceed the customer expectations and maintain gap between themselves and the rest of the competitors. Here we can take an…

    • 904 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    starbuck

    • 862 Words
    • 4 Pages

    Business strategy- each business unit into which organisation has diversified. Buld and strengthen the long-term competitive postion in marketplace.…

    • 862 Words
    • 4 Pages
    Satisfactory Essays

Related Topics