Advent Case Study
Advents Business Strengths and Weaknesses
A.Strengths
Advent Corporation was incorporated by Mr. Kloss a well-known person in consumer electronic product design and manufacturing. Mr. Kloss, himself was the strength of the Advent Corp., as ot was his brain behind Acoustic Research, Inc. and KLH Corporation which was known for its quality of electronic products they manufactured. OK They had a product line for home entertainment use that was slightly different from those in the market i.e. Advent loudspeaker, Advent frequency balance control, Advent noise reduction unit and an Advent tape deck.OK They were making the niche products which were little less in price than the price of the other products that people consider to be of medium range. They wanted their product to reach not only to the particular group of people, they wanted it to be distributed among all the customers who believe in quality along with lower price. Advent uses the new existing technology for their products. OK
B.Weaknesses
Advent had a very high overhead cost. It had limited resources and capital and with that they wanted to reach the middle tens of millions of dollars in less than 5 yrs. They were suffering form loss. Advent corp. didn’t do much of market research which led to limited marketing. It seems Advent was not following any particular patented strategies as well.
CORRECT AND ALSO, LIMITED MGMT SYSTEMS IN PLACE, BALANCE TO KLOSS, MARKETING WAS LACKING
Advent’s Core Competencies:
Advent always believed in giving a product to the market that is different is range and quality than the other products. They used to offer efficient products at the nominal price so that all the customers can afford their products. IS THIS A CC? NOT A CC AT ALL
According to me, the Core Competencies were: The set of 5 products manufactured by Advent corp., i.e. Advent loud speaker; Advent Frequency Balance Control; Advent Noise Reduction Unit and the Advent
A.Strengths
Advent Corporation was incorporated by Mr. Kloss a well-known person in consumer electronic product design and manufacturing. Mr. Kloss, himself was the strength of the Advent Corp., as ot was his brain behind Acoustic Research, Inc. and KLH Corporation which was known for its quality of electronic products they manufactured. OK They had a product line for home entertainment use that was slightly different from those in the market i.e. Advent loudspeaker, Advent frequency balance control, Advent noise reduction unit and an Advent tape deck.OK They were making the niche products which were little less in price than the price of the other products that people consider to be of medium range. They wanted their product to reach not only to the particular group of people, they wanted it to be distributed among all the customers who believe in quality along with lower price. Advent uses the new existing technology for their products. OK
B.Weaknesses
Advent had a very high overhead cost. It had limited resources and capital and with that they wanted to reach the middle tens of millions of dollars in less than 5 yrs. They were suffering form loss. Advent corp. didn’t do much of market research which led to limited marketing. It seems Advent was not following any particular patented strategies as well.
CORRECT AND ALSO, LIMITED MGMT SYSTEMS IN PLACE, BALANCE TO KLOSS, MARKETING WAS LACKING
Advent’s Core Competencies:
Advent always believed in giving a product to the market that is different is range and quality than the other products. They used to offer efficient products at the nominal price so that all the customers can afford their products. IS THIS A CC? NOT A CC AT ALL
According to me, the Core Competencies were: The set of 5 products manufactured by Advent corp., i.e. Advent loud speaker; Advent Frequency Balance Control; Advent Noise Reduction Unit and the Advent