Preview

Adventure Tourism Market

Good Essays
Open Document
Open Document
893 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Adventure Tourism Market
BTEC Diploma in Travel and Tourism Level 3
Unit 14 – Specialist Tourism
P3 – Produce a market profile for a chosen type of specialist tourism
Melissa Bottomley
Reflecting back to the types of specialist tourism featured in P1, individually and after negotiation with your tutor, you should select a specific specialist tourism type you wish to focus on.
You will be assessed on the presentation of your research and findings to your tutor and selected peers. You need to include:
The main providers
Their size e.g. market share, turnover, growth
Typical locations around the world for the type of specialism
Components of the holidays e.g. transport, accommodation, guides, specialist equipment, instruction, insurance, general resources
During your presentation, you must feature detailed links to
The market segments targeted e.g. age, gender, income, socio-economic group, geographic location, physiological factors
------------------------------------------------------------------------------------------------------------------------
Adventure Tourism Market Profile
Introduction
Tourism organisations have facilitated the growth of adventure holidays through promoting and selling a huge range of organised adventure experiences and holidays to a diverse range of markets.
According to the 2010 Passport to Adventure Industry Report, in relation in the YouGov Survey, 3 in 4 adults claim to have taken some type of activity holiday in the year.

In 2012, nearly 42% of travellers from these three regions reported an adventure activity as the main activity on their last trip, which would project to an adventure travel market for $263 billion. This is a signicatint increase from the 2010 Adventure Tourism Market Study in whcih the adventure tourism market from these three regions was valued at $89 billions.
From 2009 to 2012, the adventure travel market had an estimated average yearly growth of 65% percent.
The main providers
There are now many

You May Also Find These Documents Helpful

  • Powerful Essays

    The total market of adventure tourism products is growing and projected to grow into the next century. Because of our limited resources and the strength of international competitors, our recommendation is to enter into the market of the United Kingdom as the focus for our marketing strategy.…

    • 3409 Words
    • 14 Pages
    Powerful Essays
  • Powerful Essays

    of over $8 billion 3. It is estimated that the Parks and Resorts segment alone accounts…

    • 3344 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    Acct5931

    • 4756 Words
    • 20 Pages

    PART A: COURSE‐SPECIFIC INFORMATION 1 2 STAFF CONTACT DETAILS COURSE DETAILS 2 2 2 2 3 3 3 3 4 4 5 5 5 6 6 9 10 10 10 10 10 11…

    • 4756 Words
    • 20 Pages
    Powerful Essays
  • Powerful Essays

    Alton Towers Audit

    • 3579 Words
    • 15 Pages

    Less people have domestic expenditure which resulted in outbound tourism decreasing by 15% and domestic travel increasing by 17%. In 2009 the theme park industry as a whole gained revenue of £315m.…

    • 3579 Words
    • 15 Pages
    Powerful Essays
  • Powerful Essays

    unit7

    • 2743 Words
    • 11 Pages

    Before working here, you only really thought that you would be booking beach holidays for families. However you now know that there are many other reasons that people travel such as:…

    • 2743 Words
    • 11 Pages
    Powerful Essays
  • Powerful Essays

    There are a variety of methods of assessment, and your tutor will advise you which sections of the assignment may…

    • 1519 Words
    • 12 Pages
    Powerful Essays
  • Good Essays

    Business in Travel and Tourism is important in the industry; it also includes a wide range of different events and services. For this task, we would be looking at different organisations such as the public sector, private sector and the geographical importance to the international and UK economy. The travel and tourism industry has many organisations such as travel agents, tour operators, tourist boards and many more.…

    • 645 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Finally, and maybe most importantly, there is the actual growth and expansion of the holidays and tours offered. Because of the demand for different holidays, travel companies have created many ‘tailor-made’ and budget friendly holidays, such as package tours and adventure breaks that cater for a wide variety of tourists such as families, couples and students. Package holidays particularly attract families on a tight budget who are looking for a holiday that is both enjoyable and affordable. With lots of travel businesses now offering eco-tourism, tourists are being attracted to the idea of embracing local culture and lifestyle without damaging the environment.…

    • 348 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Domestic tourism is travelling in your own country for tourist purposes. For example a British couple going on a holiday in Brighton is domestic tourism. Organisations involved in domestic tourism are airlines such as Easy Jet and British Airways which often do discounts on domestic flights, also tour operators such as Contiki and Thomas Cook which are offering domestic holidays.…

    • 470 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    hnt travel & tourism

    • 3086 Words
    • 27 Pages

    package holidays that are such an important feature of life in the 21st century. Tour…

    • 3086 Words
    • 27 Pages
    Good Essays
  • Powerful Essays

    Adventure Apparel is an American youth centric clothing and retail company which specializes in adventure apparel and accessories. It wants to foray into the Indian market. The product portfolio includes high quality rugged apparel and footwear, catering to the adventure seeking youth in India. One of the key challenges the brand is facing is mapping the market competition. Hence, in this project we come up with a go to market strategy for the brand , focussing mainly on the promotional aspects.…

    • 2125 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    People now treat adventure activities as purchasable short-term holiday packages, rather than as lifetime personal investments in skills and equipment. This has led to expansion at both the low-skill and high-skill end of the adventure sector.…

    • 927 Words
    • 4 Pages
    Powerful Essays
  • Powerful Essays

    trips taken by young travellers grew from 14.6% in 1980 to 20% in 2001, and had been…

    • 3191 Words
    • 13 Pages
    Powerful Essays
  • Powerful Essays

    This report is going to discuss 3 different types of specialist tourism; it will look at the product differentiation and tourist type, Assess the contribution of tourism trends, factors and shifts in holiday interests to special interest tourist development.…

    • 822 Words
    • 4 Pages
    Powerful Essays
  • Satisfactory Essays

    Adventure tourism (extreme sports tourism) is a very interesting tourism niche. It involves higher risk and excitement, incorporated through a tourist’s vacation. When planning an adventure vacation, it is exciting to see how the location of travel will incorporate the destination’s environment. For example, only in Australia can one experience scuba diving in the Great Barrier Reef. Adventure tourism stimulates the local economy. For example, paying to scuba dive in the Great Barrier Reef, provides capital for that destination which will support and sustain that destination for the future.…

    • 723 Words
    • 3 Pages
    Satisfactory Essays

Related Topics